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Flashcards in Marketing Deck (18):
1

Target market

Customers that are being targeted by sellers

2

Consumer market

Where most goods and services are bought

3

Financial market

Finance and banking, goods and services

4

The marketing mix

The way businesses promote their products, it goes under~ product, place, promotion, price

5

What r the 4 p's?

Product
Place
Promotion
Price
Packaging

6

Market research

The ways businesses gather information about consumers

7

Primary research

Collecting original and first hand information

8

Secondary research

Using already published research

9

What is a sample

A group of people that will represent an entire market

10

Types of advertising

Informative advertising
Persuasive advertising
Competitive advertising
Collective advertising

11

Market

A place where buying and selling occurs

12

Product development

Is the process of creating a new product

13

Public relations

It involves maintaining a good company image of the public

14

How do companies distinguish their products?

Branding
Advertising
Promotion

15

Selling techniques

Special offers
Free samples
Loss leader

16

Loss leader

When shops reduce the price of an object to attract consumers

17

Branding

A specific name or logo on an object

18

Public relations

Involves maintaining a good image of the public