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Flashcards in Marketing Deck (4):
1

What are the steps in the strategic planning process?

1) Create a mission statement
2) Determine actions to be taken to achieve the goals and objectives

2

Strategic plan

A document that assists a business with implementing its long-term goals and mission statement

3

Performance measures

Indicators of whether a goal was achieved or not

4

At what point or process are a company's objectives translated into goals?

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