Marketing

Question 1

What are the steps in the strategic planning process?

Answer 1

1) Create a mission statement

2) Determine actions to be taken to achieve the goals and objectives

Question 2

Strategic plan

Answer 2

A document that assists a business with implementing its long-term goals and mission statement

Question 3

Performance measures

Answer 3

Indicators of whether a goal was achieved or not

Question 4

At what point or process are a company’s objectives translated into goals?

Answer 4

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