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Marketing Cloud Email Specialist > Marketing Automation > Flashcards

Marketing Automation Flashcards

1
Q

How do you segment data stored in multiple data extensions?

A

Query activity

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2
Q

What wait activity can’t wait until a specific date? (automation studio or journey)

A

Automation Studio

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3
Q

How do you perform A/B tests in journeys?

A

Path Optimizer

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4
Q

What link data extensions with data views?

A

Query Activities

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5
Q

Is it best practice to filter data before or after the journey entry setup?

A

Before

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6
Q

What do Script Activities execute?

A

Server-Side Javascript

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7
Q

How should confirmation emails be sent?

A

Triggered email from an API call

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8
Q

What send method can set a goal?

A

Journey Builder

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9
Q

What Automation Studio activity unencrypts files?

A

File Transfer

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10
Q

Should API calls be used for triggered sends, batch sends, or both?

A

Triggered sends only

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11
Q

What should be used for a unified view of sending information?

A

Journey Builder

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12
Q

What Automation Studio activity unzips files?

A

File Transfer

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13
Q

What Automation Studio activity converts files?

A

Data Extract

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14
Q

What should be used to send large amounts of emails within a limited time span?

A

Send Email

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15
Q

How should you send regular emails that change content with each send?

A

Send Flow

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16
Q

What email send method catches record updates between scheduling and deployment?

A

Journey Builder

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17
Q

What are the three automation tools?

A

Automation Studio
Journey Builder
Triggered Emails/API

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18
Q

What are the functions of Automation Studio?

A

Runs recurring activities
Performs advanced segmentation
Runs SQL queries
Refreshes audiences

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19
Q

What email sends should be done in Automation Studio?

A

High volume sends (+2 million per hour)

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20
Q

What is used to automate 1:1 messaging and deliver personalized content at the right time?

A

Journey Builder

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21
Q

What is used for importing, exporting, and segmenting data?

A

Automation Studio

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22
Q

What should be used for most email sends?

A

Journey Builder

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23
Q

What does a Data Extract activity do?

A

Extracts records from a list or a data extension to a CSV file and converts XML files to CSV

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24
Q

What does an Import File activity do?

A

Imports records from a CSV into a data extension

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25
What does a Report Definition activity do?
Schedules the execution of a Marketing Cloud standard report
26
What does a SQL Query activity do?
Combines data from multiple data extensions or segments large numbers of records (>1 million)
27
What does a File Transfer activity do?
Uploads and downloads files to Marketing Cloud and unzips, encrypts, and decrypts files
28
What does a Filter Activity do?
Segments the data in a single data extension in Marketing Cloud
29
Where should filtering be done?
Automation Studio
30
What can an Automation Studio Wait activity last for?
A duration or a specific time of day
31
What can a Journey Builder Wait step last for?
A duration A specific date Wait for an attribute Wait for a chat response Wait for an API call
32
What allows the setup of different paths for timing, content, and channel to boost performance in Journey Builder?
Path Optimizer
33
Where can goals be set?
Journey Builder
34
What provides metrics on email sends? (Automation Studio or Journey Builder)
Journey Builder
35
What can react on a Service or Sales Cloud update and create or update Service and Sales Cloud records?
Journey Builder
36
What are the real-time messaging options?
Triggered Email TAPI Transactional Journey
37
What real-time messaging options use REST as protocol?
TAPI Transactional Journey
38
What real-time messaging option can be used for commercial sends?
Triggered Email
39
What real-time messaging option is declared in Email Studio?
Triggered Email
40
What real-time messaging options send emails as fast as possible?
TAPI Transactional Journey
41
What real-time messaging option uses priority to determine sending speed?
Triggered Email
42
What do triggered emails require?
The creation of a Triggered Email Definition in Email Studio
43
What are data views?
Contain tracking and system data that can be used in Query Activities to join this information to subscribers
44
What are workflows?
Automation structure in Automation Studio- contain one starting source, steps, and activities
45
What are the Automation Studio starting sources?
Schedule File Drop Trigger
46
When does a File Drop automation start if no filename pattern is specified?
When a file is put in the folder
47
When can a single folder be used for triggering multiple automations?
When a filename pattern is specified
48
What are the Schedule repeat options?
None Hourly Daily Weekdays Weekly Monthly Yearly
49
What are Import Activities used for?
Frequent imports that have the same qualities each time
50
What are the Import Activity data options?
Overwrite Add Only Update Only Add and Update
51
What is the max number of filter activities that should run in the same step?
Two
52
What has to be created before a Query activity?
The data extension that stores the info the query obtains
53
What do Data Views contain?
Bounces, Clicks, Open, Sent
54
What does a Verification activity do if a record count for a data extension is higher than expected?
Stop an automation or send an email
55
What subscriber counts do Verification Activities prevent sends to?
0 subscribers or too many subscribers
56
What does the Activity Tab of an automation show?
Success/Error Rate Average Run Time Run Log History Email Addresses that will be notified if an automation fails/is skipped/succesfully completes
57
What is the difference between Journey and Contact Data?
Journey Data is static, Contact Data changes as the journey is running
58
What does the Journey Dashboard show?
An overview of events previously used in journeys Path of a subscriber's journey history Journey Templates
59
What are the journey types?
Multi-Step Single Send Transactional Send
60
What triggers transactional send journeys?
API Calls
61
What journey type needs a data extension as an entry source?
Single Send
62
Are single send journeys manual sends or automations?
Manual
63
What journey types are the Journey Builder equivalent to Send Flow?
Single Send
64
What defines how a subscriber passes through a multi-step journey?
Flow Controls
65
What does a canvas activity do?
Sends a message
66
What are the multi-step journey activation sources?
On activation Schedule An event
67
What is an Event entry source?
Injects a contact into a journey when a date field of a contact in Contact Builder is reached
68
What must be done for Contact Data to be used in journeys?
Data extension must be linked to an attribute group in Contact Builder
69
Where can Contact Data be used in a journey?
Entry criteria Decision splits Goal criteria Exit criteria
70
What is required to use Contact Data in journey personalization?
AMPscript
71
How many paths can be configured in Path Optimizer?
Ten
72
How many attributes can a Customer Update activity update at a time?
Five
73
What is a holdback in Path Optimizer?
Percentage of contacts waiting to receive the winning path
74
What Salesforce Data activity can be used to update any custom or standard object in Sales or Service Cloud?
Object activity
75
When does journey builder check the journey's goal?
When a wait period expires or every 24 hours if the exit option is selected
76
Do new journey versions keep the metrics of old ones?
Yes
77
What are the journey statuses?
Draft Running Finishing Stopped Paused Testing
78
What happens to the contacts in a journey version when it is stopped?
They are ejected
79
Can stopped journey versions be restarted or relaunched?
No
80
What contacts will not be paused when a journey version is paused?
Contacts already processed and queued up for sending by message activities
81
What can download up to 30 days of journey history per business unit?
REST API

Marketing Cloud Email Specialist (6 decks)

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