Content Creation and Delivery

Question 1

What are test send thresholds?

Answer 1

Provide a notification when a test exceeds a threshold

Question 2

Can a send flow send to multiple data extensions?

Answer 2

Yes

Question 3

Can you unshare content owned by a business unit in a folder?

Answer 3

No

Question 4

How should things generally be organized in MC?

Answer 4

Folders

Question 5

What is the Content Detective?

Answer 5

Looks at the text in an email to determine the likeliness of it being marked as spam

Question 6

What subscribers cannot receive tests?

Answer 6

Unsubscribed, Bounced, Held

Question 7

How do you avoid sending an email to duplicate subscribers?

Answer 7

Deduplicate Subscribers checkbox at send

Question 8

How do you mark an email as transactional or commercial?

Answer 8

CAN-SPAM Classification

Question 9

How do you prevent emails with a certain word in a subject line from being sent live?

Answer 9

Subject Line Validation

Question 10

What if I need to use multiple private domains?

Answer 10

Can be added to org

Question 11

How are email messages created?

Answer 11

HTML Code
From existing email
From template

Question 12

What is Subscriber Preview?

Answer 12

An email testing method that renders the email as a selected subscriber would see it.

Question 13

How can email templates be created?

Answer 13

Pasted HTML or existing Marketing Cloud templates

Question 14

Who can test sends be sent to?

Answer 14

Testable data extensions and up to five email addresses

Question 15

What validates the syntax of Personalization Strings, AMPscript, and Dynamic Content?

Answer 15

Subscriber Preview and Attributes tool

Question 16

What ensures that test sends don’t go out to too many people?

Answer 16

Warning and Maximum test send thresholds

Question 17

What test send threshold can be overridden/ignored?

Answer 17

Warning test send thresholds

Question 18

Where are test send thresholds configured?

Answer 18

Setup

Question 19

What is required for dynamic content blocks?

Answer 19

Rule definitions based on data extension attributes

Question 20

What do Enhanced Dynamic Content blocks require?

Answer 20

A file containing text and image URLs

Question 21

What are the content sharing methods?

Answer 21

View and Send
Edit Locally
Edit Globally

Question 22

What are the allowed content file types?

Answer 22

Documents
Images
Audio
Video
Archive
Code

Question 23

What are the basic content blocks?

Answer 23

Button
Code Snippet
Free Form
HTML
Image Block
Text

Question 24

What are the advanced content blocks?

Answer 24

A/B Test
Dynamic Content
Enhanced Dynamic Content
External Content
Referenced Content

Question 25

What are the interactive and social media content blocks?

Answer 25

Email Form Image Carousel Social Follow Social Share

Question 26

Can emails be reusable templates?

Answer 26

No

Question 27

What are the email personalization methods?

Answer 27

Personalization Strings Dynamic Content AMPscript

Question 28

Where can personalization strings be added?

Answer 28

Subject Line Preheader Message Body

Question 29

What is required before setting up dynamic content rules?

Answer 29

Uploading content to Content Builder

Question 30

What is a Sender Profile?

Answer 30

The information that appears in the email's From section

Question 31

What is a Delivery Profile?

Answer 31

IP address and header/footer used in an email send

Question 32

What are exclusion and suppression lists used for?

Answer 32

Exclusion lists are for subscribers that shouldn't receive that particular email and suppression lists are for subscribers that shouldn't receive any emails (such as competitors)

Question 33

What are publication lists?

Answer 33

Subscription lists

Question 34

What does Send Logging do?

Answer 34

Enables the email's data to be retained in the Send Log

Question 35

What controls the speed of email sends?

Answer 35

Send Throttling

Question 36

What is the delivery window?

Answer 36

A set range of hours between which emails are sent

Question 37

What limits the amount of emails sent in an hour?

Answer 37

Hourly Threshold

Question 38

Where is send throttling enabled?

Answer 38

Settings of the email

Question 39

What do tags do?

Answer 39

Make content easily searchable and sortable

Question 40

What does folder structure do?

Answer 40

Segmentation

Question 41

How are business units modeled?

Answer 41

Hierarchical form following the geographical, product, or service lines of a company

Question 42

What do naming conventions do?

Answer 42

Make content easy to find

Question 43

What can be blocked from editing?

Answer 43

Email templates and messages

Question 44

Where do you set the maximum number and types of content blocks that can be added to a content area?

Answer 44

Properties tab