Marketing Elements Flashcards
1
Q
Five marketing elements
A
People Product Price Place Promotion
2
Q
People
A
Who will buy this product
Target groups where needs of people without a group is pinpointed
Knowledge of target trips vital in successful marketing if a target group hasn’t been carefully analysed people within the business may not buy product or even know it exists
Market research is used to identify characteristics, needs and aspirations of different groups of people
3
Q
Product
A
What is being sold
Is it the way the product functions, looks - it’s form colour materials etc
Does product have associations or connections with things that are important to target group eg brand or lifestyle
Market research is used to identify the particular features of a products design that appeal to the target group
