Marketing In PT

Question 1

Marketing

Answer 1

• activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
• Healthcare Marketing:
• focus on experience
• encourage others to choose your practice
• awareness and education
• behavior adoption or change
• advances in research
• changing practice

Question 2

Steps of a Marketing Plan

Answer 2

• define your practice
• develop plan
• measure
• monitor/revise

Question 3

Components of a Marketing Plan

Answer 3

• target audience
• goals
• strategy
• budget
• action plan
• marketing calendar

Question 4

Information Needed to Develop a Marketing Plan

Answer 4

• target audience
• goals
• strategy
• budget
• action plan
• marketing calendar

Question 5

Tools and Strategies Used to Market Healthcare

Answer 5

• Paper
• Print
• TV/Video
• Social Media
• Radio

Question 6

Ways to Measure Success of a Marketing Plan

Answer 6

• number of referrals
• types of referrals
• outcomes
• strategic goals

Question 7

Considerations in Healthcare Marketing

Answer 7

• access is critical
• take advantage of information technology
• show what you’ve got
• market with actionable metrics
• create exceptional patient experience

Question 8

Mission Statement

Answer 8

• short statement of an organization’s purpose, identifying the scope of it’s operations
• what kind of product/service provided
• primary customers/market
• geographical region of operation

Question 9

Vision Statement

Answer 9

• aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future
• intended to serve as a clear guide for choosing current and future courses of action