Marketing Laws Flashcards
(23 cards)
Sherman Antitrust Act
- 1890
- prohibits restrain of trade & MONOPOLIES.
- identifies a competitive marketing system as a national policy goal.
Clayton Act
- 1914
- strengthens the Sherman Act by restricting such practices as:
- PRICE discrimination
- tying contracts
- interlocking boards of directors where the effect “may be to substantially lessen competition or trend to create a monopoly”.
Federal Trade Commission (FTC)
- 1914
- prohibits unfair methods of competition, establishes the FTC, an administrative agency that investigates business practices & enforces the FTC Act
Wheeler-Lea Act
- 1938
- Amends the FTC Act to outlaw additional unfair practices - Gives the FTC jurisdiction over false & misleading advertising.
Digital Millennium Copryright Act
- 1998
- Protects intellectual property rights by prohibiting copying or downloading of digital files.
Robinson-Patman Act
- 1936
- prohibits price discrimination in sales to wholesalers, retailer, or other producers
- prohibits selling at unreasonably low prices to eliminate competition.
North American Free Trade Agreement (NAFTA)
- 1993
- Int’l trade agreement b/t Canada, Mexico, USA
- designed to facilitate trade by removing tariffs & other trade barriers among the three nations.
Federal Food & Drug Act
- 1906
- prohibits adulteration & misbranding of food & drugs involves in interstate commerce, strengthened by The Food, Drug, & Cosmetic Act (1938) & the Keauver-Harris Drug Amendment (1962)
National Environmental Policy Act
- 1970
- Establishes the Environmental Protection Agency to deal w/various types of pollution & organizations that create pollution.
Public Health Cigarette Smoking Act
- 1971
- prohibits tobacco advertising on radio & TV
Consumer Product Safety Act
- 1972
- created the consumer product safety commission, which has authority to specify safety standards for most products.
Children’s Online Protection Act
- 1998
- Empowers FTC to set rules regarding how & when marketers must obtain parental permission before asking children marketing research questions.
Identity Theft & Assumption Deterrence Act
- 1998
- Makes it a federal crime to unlawfully use or transfer another person’s identification w/the intent to violate the law.
Anticybersquatting Consumer Protection Act
- 1999
- Bans the bad-faith purchase of domain names that are identical or confusingly similar to existing registered trademarks.
Electronic Signature Act
- 2001
- Gives electronic signatures the same legal weight as handwritten signatures.
Real ID Act
- 2005
- set minimum standards for state driver’s licenses & ID cards. To be phased in from 2010 - 2013
Consumer Telephone Records Act
- 2006
- prohibits the sale of cell phone records.
Airline Deregulation Act
- 1978
- grants considerable freedom to commercial airlines in setting fares & choosing new routes.
Motor Carrier Act & Staggers Rail Act
- 1980
- Significantly deregulates trucking & railroad industries by permitting them to negotiate rates & services.
Telecommunications Act
- 1996
- significantly deregulates the telecommunications industry by removing barriers to competition in logical & long-distance phone & cable & TV markets.
Amendments to the Telemarketing Sales Rule
- 2003
- created the national Do Not Call List
Do-Not-Call Improvement Act
- 2007
- Extends telemarketing sales rules, allows registered numbers to remain on DNC list permanently.
Fee Extension Act
- 2007
- Extends telemarketing sales rule, sets annual fees for telemarketers to access the DNC registry.
