Marketing Mix Flashcards
1
Q
4 Ps
A
Product, Price, Place, Promotion
2
Q
3 service Ps
A
Process, People, Physical evidence
3
Q
4 Cs
A
Cost to Consumer, Convenience, Customer Solution, Communication
4
Q
PLACE
A
location where / channel through which a customer can gain access to product / service;
also referred to as channel of distribution
5
Q
PROMOTION
A
forms of communication attempting to expedite marketing exchange by informing / influencing / convincing customers to purchase goods / services
6
Q
PRODUCT
A
a good with tangible & intangible characteristics capable of satisfying customers’ needs and providing certain benefit
7
Q
PRICE
A
value placed on object exchanged between buyer and seller
