Marketing Mix: Place

Question 1

Role of place

Answer 1

• must be available when and where customers want to buy

Question 2

Distribution channel

Answer 2

Means by which a product is passed from the place is production to customer

Question 3

Adv of distribution channel 1

Answer 3

• simple
• can have lower price

Question 4

Disadv of distribution channel 1

Answer 4

• impractical for most products (customers don’t live near)
• unsuitable for products that can’t post

Question 5

Adv of distribution channel 2

Answer 5

• producers sell large quantities to retailer
• reduced distribution costs

Question 6

Disadv of distribution channel 2

Answer 6

• no direct contact with customers
• price higher as retailers have to make profits

Question 7

Adv of distribution channel 3

Answer 7

• wholesaler save storage space for retailer
• wholesaler give advice to retailer

Question 8

Disadv of distribution channel 3

Answer 8

• wholesaler may not have full range of products
• wholesaler may be long way from shops

Question 9

Adv of distribution channel 4

Answer 9

• agent aware of local conditions
• manufacture may not know best way to sell

Question 10

Disadv of distribution channel 4

Answer 10

• producer has less control over how product is sold