Marketing Strategy Flashcards
(4 cards)
1
Q
Marketing strategy
A
Plan to combine elements of marketing mix in right combination to achieve marketing objectives
2
Q
Adv of everything foreign markets
A
- greater growth potential
- home market saturated
- wider choice of location for business to sell products
3
Q
Disadv of entering foreign markets
A
- business not aware of cultural diff
- inc transport costs
- tariffs
4
Q
How to overcome problems in foreign markets
A
Joint venture
Franchise
Licensing
