Marketing - Place

Question 1

What is place in the marketing mix

Answer 1

How the business distributes its products and to where

Question 2

What are the channels of distribution

Answer 2

wholesalers, retailers, and direct-to-consumer sales

Question 3

What’s the difference between online, digital and physical distribution

Answer 3

Digital- non-tangible eg ebook
Online- order a physical product on the internet
Physical- the process to get the product physically to the customers

Question 4

Impact of place in the marketing mix

Answer 4

ensures that the product is distributed and made conveniently available for the consumer