Marketing - Technology

Question 1

What is the definition of e-commerce ?

Answer 1

Buying and selling online 24/7

Question 2

What are the advantages of e-commerce ?

Answer 2

• Can sell to customers all over the world
• Online shopping 24/7
• discounts can be given to customers
• businesses can save money because they do not need a physical store
• whole product range can be shown

Question 3

What are the disadvantages of e-commerce ?

Answer 3

• goods cant be seen or handled before they are purchased
• can be expensive to pay for an internet service provider
• Can be expensive to make and maintain a website
• employees need training to maintain and update the website

Question 4

What does digital marketing do ?

Answer 4

Digital marketing can reach global audiences and target specific segments but its is limited to who has access to a device

Question 5

What does it mean to be ethical ?

Answer 5

Marketing honestly

example:
transparency with customers
don’t disclose customer info

Question 6

How could the marketing department use online surveys ?

Answer 6

used by the marketing department for market research purposes

• cost efficient
• data can be analysed instantly
• can be emailed to customers eg. after a purchase
• can be sent to a large number of participants at one time

Question 7

How could the marketing department use EPOS ?

Answer 7

Electric Point Of Sale

used to gather information on customers buying habits

• regular purchase
• any effect the change of price or promotion would have on sales

Question 8

How could the marketing department use QR Codes ?

Answer 8

When scanned takes them to a website, shown to promotional advertising billboards

• quick access to business goods

Question 9

How could the marketing department use e-commerce ?

Answer 9

sell products 24/7
can sell to a worldwide market
browse the full product range

Question 10

How could the Marketing department use email ?

Answer 10

send surveys or promotions to customers