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Business > Markiting > Flashcards

Markiting Flashcards

1
Q

What are the four Ps / Marketing mix

A

Product
Price
Promotion
Place

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2
Q

What are the 5 stages of the product lifestyle

A

Introduction
Growth
Maturity
Saturation
Decline

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3
Q

what is the two types of market research

A

primary (field) research
secondary (desk) research

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4
Q
A
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Business (3 decks)

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