Mass Media Flashcards
(20 cards)
What is the definition of mass media?
A collective term for various means of communication that disseminate information to large audiences, including print media, broadcast media, digital media, and social media.
What historical context marked the evolution of media in the Caribbean?
The media evolution began in the 1930s primarily with print media, providing a voice for social, economic, and political issues, leading to movements for political rights and independence.
List three roles and functions of media.
- Information Dissemination
- Behavior Change
- Cultural Identity Construction
What is the media’s role as a watchdog of democracy?
The media functions as a check on government power, ensuring transparency and protecting citizens’ rights.
What are the two types of media compared in the context of their relevance?
Traditional mainstream media and social media.
How does media contribute to development in the Caribbean?
By ensuring freedom of expression and equal opportunity, contributing to human development indices that focus on equity and empowerment.
What is the necessity of diverse media forms?
Both traditional and social media serve essential roles, each providing unique benefits for information dissemination and civic engagement.
True or False: The media must maintain independence from governmental control to ensure true democracy.
True
How does mass media influence cultural identity in Caribbean societies?
It shapes cultural and national identity by celebrating events and traditions, creating a sense of unity among diverse populations.
What impact does media have on public health messaging?
It significantly impacts health awareness and behavior change, with engaging campaigns capable of altering public behavior.
Identify challenges to media legitimacy in the Caribbean.
- Ownership structures
- Censorship
- Governmental restrictions
What is significant about The Gleaner in Caribbean media history?
Established in 1834, it represents one of the oldest print outlets, reflecting the long-standing relationship between media and Caribbean culture.
How did the COVID-19 pandemic affect media reliance?
It became crucial for individuals seeking updates on health guidelines and safety measures.
What role does media play in socialization?
It is a strong socializing agent, sharing norms and behaviors that shape societal values.
Fill in the blank: Events like Heroes Weekend strengthen a sense of _______ through media coverage.
[national pride and identity]
What is the relationship between democracy and media?
Media functions best when independent of corruption, holding leaders accountable and disseminating crucial information.
What does the current state of press freedom in the Caribbean indicate?
Many nations struggle with press freedom ratings, indicating a need for reforms to ensure independent journalism.
How has social media transformed information consumption?
It has changed how information is consumed, raising concerns about the spread of misinformation.
What are the opportunities and challenges provided by advancements in technology for media development?
They provide opportunities for audience engagement but also pose challenges for accurate news reporting.
What are the key functions of mass media in the Caribbean?
- Informing the public
- Shaping societal behaviors
- Uniting cultural identities
- Acting as a critical check on power
