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Sociology Paper 2 > Mass Media > Flashcards

Flashcards in Mass Media Deck (25):
1

Define mass media

All means of communication, for example
-Newspapers
-News apps
-All social networking sites
-Blogs

2

Difference between print, broadcast and electronic media

Print = newspapers, things you can physically read in paper form
Broadcast = news television shows, for example BBC / ITV news
Electronic = news apps, news that is displayed on phones

3

Why has there been a decline in newspaper readership in the last 25 years?

- New tech
-Less people going out to buy newspaper when you can have it on the TV / apps

4

Digital divide

WC people may not have access to electronic / broadcast news meaning that they are not educated, or cannot get to the information that middle / upper class people could get

5

Hypodermic Syringe

Media injecting something into the viewers

6

Uses + Gratifications approach

Approach to understanding why people seek out certain media

7

Decoding approach

How media messages are developed / interpreted

8

Moral panics

The media making society go into a frenzy because of exaggerated crime stories

9

Folk devils

Person / group who are portrayed to society by the media as deviant and are blamed for certain events
EG = 'All Muslims are terrorists'

10

What is the pluralist approach to media ownership and content?

That people will choose what media they want to view, media has no true influence over people

11

What is the conflict approach to media ownership and content?

Media has a huge influence over people, owned by rich white older men, who have traditional views
= NEW RIGHT VIEWS

12

What is agenda setting?

Ability to influence the importance placed on topics of public agenda

13

What is gatekeeping?

People that control what goes into the news, for example the editors

14

What is norm referencing?

Ability of media to portray some views, behaviour, groups negatively / positively, thereby shaping public opinion

15

Political Socialisation

Process in which we gain our political beliefs, views and preferences

16

What influence does mass media have on voting behaviour?

-Choose which stories to cover about politicians
-Bad stories about politicians

17

COTTLE CASE STUDY

News reporting in 1960s and 1970s hid real problems of racism in Britain

18

BAKER CASE STUDY

Internet is an important democratic / voting tool as it increases people's capacity to participate, communicate and circulate lots of different information

19

Amplification

Making deviant behaviour seem exaggerated

20

Bias

Prejudice for or against one person or group

21

Broadsheet

Largest newspaper format, 2 vertical columns

22

Censorship

Suppression of speech, public communication that may be sensitive or harmful

23

Content Analysis

Studying a form of communication to understand underlying content

24

Semiology

Study of how many times a word is used to describe something

25

Spin doctor

Politician employed to take a spin on news stories