Media Flashcards

(43 cards)

1
Q

out of print

A

(of books) not available anymore

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2
Q

obituaries

A

descriptions of the lives of people who have just died

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3
Q

editorial

A

an article giving the newspaper editor’s opinion

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4
Q

classified ads

A

pages of advertisements in different categories

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5
Q

supplements

A

separate magazines included with the newspaper

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6
Q

feature

A

= article

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7
Q

agony column

A

section in a paper or magazine that deals with readers’ private emotional problems

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8
Q

agony aunt

A

person, typically a woman, who answers letter in agony column

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9
Q

publication’s circulation

A

number of copies sold by a newspaper or magazine

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10
Q

newsletter

A

a regular report with information for people belonging to a particular group

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11
Q

leaflet
e.g. I picked up a leaflet about the museum when I was in town.

A

single sheet with inf abt sth

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12
Q

brochure
e.g. Do you have any brochures about Caribbean holidays?

A

small, thin “book” with the inf about travel, companies etc

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13
Q

prospectus
e.g. Before choosing the university, I was given a prospectus to find out more about them.

A

small , thin “book” with inf about educational or work institutions

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14
Q

flyer
e.g. I was given a flyer about a new nightclub which is opening next month.

A

single sheet giving info about events

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15
Q

booklet
e.g. The tourist office has a free booklet of local walks.

A

small thin book with a soft cover with inf abt sth

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16
Q

manual

A

instruction book for sth

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17
Q

ghost writer

A

sb who writes under different name

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18
Q

desktop publishing

A

published using a home computer to design it

19
Q

facsimile

A

an exact copy

20
Q

spine

A

the end of a book where the pages are attached and which usually shows the writer’s name and title on its outer part

21
Q

blurb
e.g. The blurb on the back of the book says that it “will touch your heart”.

A

a short description of a book, film, etc., written by the people who have produced it, and intended to make people want to buy it or see it

22
Q

foreword

A

a short piece of writing at the beginning of a book, sometimes praise by a famous person or someone who is not the writer

23
Q

issue
e.g. An old issue of “Homes and Gardens” lay on the table.

A

видання

24
Q

index
e.g. Try looking up “heart disease” in the index.

A

an alphabetical list, such as one printed at the back of a book showing which page a subject, name, etc. is on

25
dotcom e.g. A survey found that 20 of the top 150 European dotcoms could run out of cash within a year.
a company that does most of its business on the internet
26
citizen journalism
news from ordinary people in social media
27
pressure groups e.g. Journalists often gather news from pressure groups.
a group of people who tend to influence what other thinks for the changes in society
28
air you views e.g. Pressure groups usually want to air their views in piblic
express your opinion
29
to seek publicity
to want to reach a wider audience
30
soundbite
a short memorable phrase that will be repeated in news and articles
31
to hunt for e.g. Journalists hunt for stories.
look for
32
tap useful sources
make use of ppl or organisations which regularly provide news
33
airtime e.g. The more important a story is, the more airtime it will achieve.
minutes given to it on radio or TV
34
column inches e.g. The more important the story is, the more column inches it’ll be given.
space In the newspaper
35
rag e.g. He had his pic taken for some local rag.
a newspaper or magazine that is considered to be of bad quality.
36
gutter press
the type of newspaper that pay more attention to shocking stories than to serious matters
37
a scoop story
the one which is only to be found in one newspaper
38
run a story e.g. All newspaper or TV channels hipe to run a story that no one else has discovered.
tell a story
39
libel
a piece of writing that contains bad or false things about a person
40
defamation
damaging the reputation of a person = libel
41
put your own gloss/spin on sth e.g. Journalists of different political persuasions will put their own gloss/spin on a story.
present in their own way
42
muck-raking e.g. Some journalists gather stories by muck-raking
collecting scandals
43
occurrence
= event