Media Flashcards
(26 cards)
What are the two types of media?
Traditional (broadcast and tv) and New media (websites and social media)
What party do most newspapers favour?
Conservative
What is the media’s role?
report accurately, provide commentary, scrutinise, investigate controversies and bring them to light
How is social media’s influence limited?
algorithms cause echo chambers
Who regulates broadcast media? Why does this limit influence?
OFCOM- has to share facts rather than give opinionated coverage
What are some problems with 24hr news?
minor news stories can gain coverage when it really isn’t an issue
How does media enhance democracy?
Print media is unregulated so can hold govts accountable, social media opens debates and increases viewership
How does media hinder democracy?
It’s owned by a handful of rich men with too much power, competition for views can dumb down content or avoid in depth discussions, social media gives space for trolling and fake news which could stop people engaging
How has the readership of print media changed?
2010- 21.9mil 2018-10.4mil 52.5% fall
What percentage of 75+ and 25-34 use printed newspapers as their news source?
2023 50% 75+
25-34 18%
How many people access TV as their news source, how does this differ with age?
70% UK adults
16-24 53%
What was the most used news sight in the 2019 election?
BBC, 28% of all time spent on news sights
How does the Sun show the media’s influence?
It has backed the winner of every election since 1979
How much of campaigners budget was used on online advertising in 2017?
43%
How much time did social media users spend on the news in 2019?
3%
What scandal did the Guardian expose?
The Windrush scandal in 2017. Thousands of people were wrongly designated as living illegally in the UK
Why is newspapers having a high reach with older people and higher class people significant?
They have a higher voter turnout
What are some pros of opinion polls?
Can help govt make decisions, can encourage participation by showing close results
What are some negatives of opinion polls?
They can be very incorrect normally plus or minus 3%, can contribute to jumping on the bandwagon or supporting the underdog
Opinion polls influencing manifesto
2019 manifesto chimed polls
increased spending on education, NHS, police
Opinion polls leading to high turnout
2010,15,17 polls showed tight results- increased turnout
Opinion polls influencing policy
2017 May forced to reverse ‘Dementia tax’ after her lead in polls halved in a few days (made elderly pay more for social care)
example of media obsession over opinion polls
2015 22.7% media coverage was devoted to potential winners and losers
2024 ITV debate
4.8 million viewers
2010 (first introduced) 10 mil
