media Flashcards
(23 cards)
The global flow of information and media plays a crucial role in shaping perceptions and narratives worldwide.
Media, both traditional (television, radio, newspapers) and new (internet, social media), has allowed for the rapid dissemination of ideas and images across cultures, thus influencing local and global identities.
Media
The movement of people across borders has increased dramatically, leading to the creation of diasporic
communities and a more mobile global population. Migration has affected labor markets, cultural exchanges, and even political landscapes, reshaped societies, and created new forms of multiculturalism.
Migration
a key scholar of globalization
- his seminal work Modernity at Large: Cultural Dimensions of Globalization (1996).
Arjun Appadurai
oldest and most enduring form of media. Speech has been practiced for approximately
200,000 years, ever since the emergence of Homo sapiens
Oral Communication
invention of writing, which emerged less than 7,000 years ago, marked a transformative moment in the
history of communication
Script (Writing)
by Johannes Gutenberg in the 15th century—less than 600 years ago—
revolutionized communication and helped usher in the modern era of globalization.
Print (Printing Press)
refers to any media that uses electronic devices to create, transmit, or display information. It contrasts with
traditional print media, which relies on physical formats like newspapers and books. Electronic media includes a
wide range of platforms and technologies that enable instant communication and the transmission of data over
distance
Electronic media
an early form of long-distance communication using coded signals (e.g., Morse code) over wires.
Telegraph
allows voice communication between people over long distances using electrical signals.
Telephone
broadcasts audio content (e.g., music, news, and talk shows) using electromagnetic waves.
Radio
combines visual and sometimes auditory storytelling through motion pictures, often distributed electronically.
Film
transmits moving images and sound to viewers, merging the qualities of both film and radio.
Television
which has emerged over the past 50 years, represents the latest stage in the evolution of media and has had an unparalleled impact on globalization. The development of computers, the internet, and mobile technology has allowed for instantaneous communication across the globe. Social media platforms, online news, and digital
communication tools have transformed how people access and share information.
Digital technology
The media’s role in globalization extends beyond technical advancements; it has also shaped how people conceive
of the world and their place in it.
Global Imaginary
to the idea that people began to see the globe itself as an “imagined community” in which they could act and participate.
For globalization to thrive, people needed to imagine themselves as part of a larger global network.
Global Imaginary
coined by media theorist Marshall McLuhan in the 1960s
Global Village –
: In modern life, many people consider themselves “citizens of the world,” belonging to a global
community beyond national borders. The global imaginary has fostered a sense of shared identity and responsibility,
contributing to global cooperation on issues such as climate change, human rights, and trade.
Cosmopolitanism:
He argued that electronic media had connected the world so that geographical distances were less significant, and people could interact and share ideas as though they were part of a small village.
Global Village
In his work on nations and nationalism, Anderson introduced the idea of “imagined
communities” to explain how people across vast expanses of land come to conceive themselves as part of a nation.
Benedict Anderson (1991)
McLuhan introduced the global village concept, where media and technology connect the world, fostering greater
universal understanding and unity.
Marshall McLuhan (1960s)
He believed that this interconnectedness would lead to a utopian world, where barriers between cultures dissolve,
and shared knowledge brings people together.
Marshall McLuhan (1960s)
Mumford contradicted McLuhan’s optimism, pointing to how media served capitalism, militarism, profit, and power.
Lewis Mumford (1970s)
His later works criticized the global village, viewing it as a path to a dystopian world where media and technology
have negative implications on economic, political, and cultural spheres, exacerbating inequality and contr
Lewis Mumford (1970s)
