MEDIA Flashcards
(5 cards)
Who researched into rigid stereotypes and what did they find
Furnham- studied to adverts and it was found men more likely in professional context and women in domestic
Media provides stereotypes
What does self efficacy suggest
Seeing people do gender stereotyped behaviour increases a child’s belief they are able to do such behaviour
What was mitras research into self efficacy 2019
Indian girls watched a detective to show believed they were able to work outside of their home compared to people that didn’t watch the show
Strength of media
Cultivation theory
More time in media more likely to believe its reflecting reality
Bond and dragons researched into jersey shore and casual sex
Limitation of media
Norms in ones family is Moore influential
No causal relationship
