Media - desensitisation, disinhibition and cognitive priming Flashcards Preview

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Flashcards in Media - desensitisation, disinhibition and cognitive priming Deck (6)
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1

What is desensitisation?

- Repeated viewing of aggressive media leads to a reduction in anxiety and physiological arousal (lower HR and BP).
- Desensitisation can also be psychological as aggression comes to be seen as acceptable and less empathy is felt for victims
- Media promotes a belief that using aggression as a method of resolving conflict is social acceptable.

2

What is disinhibition?

- Normal restraints against using aggression are weakened after viewing violent media, especially if aggression is portrayed as justified.
- Aggressive behaviour is often made to appear normative and socially sanctioned.

3

What is cognitive priming?

- viewing aggressive media gives us a 'script' for how violent situations begin and develop.
- This is stored in a memo and make us more 'ready' to be aggressive..

4

Who did a study into cognitive priming?

Fischer and Greitemeyer

5

What did Fischer and Greitemeyer find?

That listening to negative song lyrics about the opposite sex was linked with greater aggression towards an opposite sex confederate.

6

State 3 positives of desensitisation, disinhibition and cognitive priming.

Research support for desensitisation:
- ps shown violent and nonviolent film clips while measuring physiological arousal using skin conductance
- ps who were habitual viewers of violent media showed lower levels of arousal as they watched violent film clips
Research support for disinhibition:
- Berkowitz and Alioto found that ps who saw a film depicting aggression as vengeance gave more (fake) electric shocks of longer duration to a confederate
Practical application for cognitive priming: