Media - desensitisation, disinhibition and cognitive priming Flashcards Preview

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Flashcards in Media - desensitisation, disinhibition and cognitive priming Deck (6)
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What is desensitisation?

- Repeated viewing of aggressive media leads to a reduction in anxiety and physiological arousal (lower HR and BP).
- Desensitisation can also be psychological as aggression comes to be seen as acceptable and less empathy is felt for victims
- Media promotes a belief that using aggression as a method of resolving conflict is social acceptable.


What is disinhibition?

- Normal restraints against using aggression are weakened after viewing violent media, especially if aggression is portrayed as justified.
- Aggressive behaviour is often made to appear normative and socially sanctioned.


What is cognitive priming?

- viewing aggressive media gives us a 'script' for how violent situations begin and develop.
- This is stored in a memo and make us more 'ready' to be aggressive..


Who did a study into cognitive priming?

Fischer and Greitemeyer


What did Fischer and Greitemeyer find?

That listening to negative song lyrics about the opposite sex was linked with greater aggression towards an opposite sex confederate.


State 3 positives of desensitisation, disinhibition and cognitive priming.

Research support for desensitisation:
- ps shown violent and nonviolent film clips while measuring physiological arousal using skin conductance
- ps who were habitual viewers of violent media showed lower levels of arousal as they watched violent film clips
Research support for disinhibition:
- Berkowitz and Alioto found that ps who saw a film depicting aggression as vengeance gave more (fake) electric shocks of longer duration to a confederate
Practical application for cognitive priming: