MEDIA - Globalisation and Popular Culture

Question 1

What is the definition of Global Popular Culture?

Answer 1

Where ideas are shared from around the globe via popular images, as seen with Nike and Disney and the Disneyification of the media!

Question 2

What is the definition of a Global Village?

Answer 2

Globalisation has increased our interconnectedness with each other and people from all over the world have become closer!

Furthermore, the media has shrunk barriers of time and space which has made the world become a small community!

Question 3

What is the definition of Hybrid Culture through the Internet?

Answer 3

Cultures are now mixing and combining to merge and form a new culture with new ideas!

Question 4

What is the definition of Cultural Imperialism?

Answer 4

Where culture from Western societies has an overarching presence across the globe; this makes other cultures feel inferior and many lead to local cultures being erased.

Question 5

What is the definition of McDonaldisation?

Answer 5

Societies have adopted characteristics of fast food restaurants, like McDonalds, such as predictability, which has led to everything becoming standardised.

Question 6

What is the definition of Cultural Homogenisation?

Answer 6

Cultures are becoming more similar and homogeneous, due to globalisation and shared norms and values.

Characteristics of smaller and local communities are erased, and cultures become blended with each other!

Question 7

What is the definition of Hyper-reality?

Answer 7

Reality is being distorted by the media, which makes it hard to distinguish between what is real (reality) and what is fake!

Question 8

What is the definition of Simulacra?

Answer 8

This replaces reality with what it represents –> It is intended to be seen as real, but it is fake and just a deception of reality!

Question 9

What Sociologist discovered the ‘Global Popular Culture’?

Answer 9

Strinati!

Question 10

What Sociologist discovered the ‘Global Village’?

Answer 10

McLuhin!

Question 11

What Sociologist discovered the ‘Hybrid Culture through the Internet’?

Answer 11

Flew!

Question 12

What Sociologist discovered ‘Cultural Imperialism’?

Answer 12

Fenton –> This also links to Sklair and the ‘culture of consumerism’!

Question 13

What Sociologist discovered ‘McDonaldisation’?

Answer 13

Ritzer!

Question 14

What Sociologist discovered ‘Cultural Homogenisation’?

Answer 14

Klein –> This also links to Kellner and the idea that global culture originated from America with the aspiration for the ‘American Dream’!

Question 15

What Sociologist discovered ‘Hyper-reality’?

Answer 15

Baudrillard!

Question 16

What Sociologist discovered ‘Simulacra’?

Answer 16

Baudrillard!

Question 17

What is the definition of Popular Culture?

Answer 17

This refers to the cultural products that are liked and enjoyed by the mass of ordinary people. It is often associated with Mass Culture!

Question 18

What is the definition of Mass Culture?

Answer 18

This generally refers to the commercially produced culture in society, involving cultural products being produced as entertainment for sale to the mass of ordinary people (Marcuse’s ‘Circus’)! These involve mass-produced, standardised, short-lived products, which many see as of little lasting value and which demand little critical thought, analysis or discussion. It is often associated with the Popular Culture!

Question 19

What is the definition of Low Culture?

Answer 19

This is a derogatory term that is used to suggest that Popular / Mass Culture is of inferior quality compared to the High Culture of the Elite in society!

Question 20

What is the Definition of High Culture?

Answer 20

This refers to cultural products that are seen to be of artistic or literary value! They are often admired and approved of by intellectual elites and (mainly) the upper and middle classes.

Question 21

What is the definition of an Elite?

Answer 21

A small group that holds great power and privilege in society!