Media Language: Print, industry and moving images

Question 1

What does Rapid proliferation mean?

Answer 1

Incredibly quick increase in that technology.

Question 2

What are Conglomerates?

Answer 2

A large company composed of a number of companies (subsidiaries) engaged in generally unrelated businesses.

Question 3

What is Curran and Seaton’s theory?

Answer 3

Media industries are all about profit and power and the way media companies are owned and structured in the way industries are run.

• There are only a few powerful companies.
• These companies dominate the industry.
• These companies only care about PROFIT/POWER.
• Products are made for as little money as possible - or with a view to generate as much money as possible.
• This makes us feel as though there is lots of choice when actually there are just multiple products offering the same thing.
• There is no real originality.
• There are less opportunities for independent producers because of the powerful companies flooding the market.

Question 4

What is a Masthead?

Answer 4

Title of the Newspaper in bold font across the top.

Question 5

What is a Strapline?

Answer 5

Strip of text at the bottom of the magazine.

Question 6

What is Anchorage text?

Answer 6

Whatever text holds meaning to the front cover (explains why the main image is there).

Question 7

What is a Buzzword?

Answer 7

Any word on a magazine that you won’t get it anywhere else e.g. exclusive.

Question 8

What is a Skyline?

Answer 8

Additional information at the top of the magazine to catch the eye of the reader.

Question 9

What are sell lines?

Answer 9

The writing that appears around the main image and which tells readers what is inside the magazine.

Question 10

What is Puff?

Answer 10

An eye-catching graphic or text to draw attention (sticker).

Question 11

What is an Extreme close up and what effect does it have?

Answer 11

One particular facial feature being shown ~ shows the audience how the character is feeling (emotion).

Question 12

What is a Medium close up?

Answer 12

Shoulders showing.

Question 13

What is a Denotation?

Answer 13

What we see (what is literally is).

Question 14

What is a Connotation?

Answer 14

What is being suggested/possible meanings behind the image.

Question 15

What is Mise en scene?

Answer 15

Everything that’s been placed on the scene (props, scene, body positioning, weather, costume, make-up and setting).

Question 16

What is Cinematography?

Answer 16

Camera.

Question 17

What is a Low angle mid shot and what is the effect?

Answer 17

Camera is low looking up at character ~ makes the character look more intimidating.

Question 18

What is a Mid Shot.

Answer 18

If you can see the character’s middle

Question 19

What is a Long Shot?

Answer 19

If you can see the whole body.

Question 20

What is a close up and what is the effect?

Answer 20

If you can see just the head it’s a close shot ~ shows the audience how the character is feeling (emotion).

Question 21

What is a Two shot and what is the effect?

Answer 21

Two people in an image ~
tells the audience about the relationship between the two people.

Question 22

What is an Over the shoulder two shot medium close up and what is the effect?

Answer 22

Used when two characters are having a conversation ~ allows the audience to see both characters’ emotions.

Question 23

What is an Establishing shot/extreme long shot and what is the effect?

Answer 23

Tells the audience time, place, characters and their relationship with the environment at that time and place (draws audience in).