media models

Question 1

what does an active audience mean?

Answer 1

the audience will question the media they view and arent easily influenced by it

Question 2

what does a passive audience mean?

Answer 2

the audince mindlessly consumes the media they view as

Question 3

what are the competing views?

Answer 3

strong media - weak audience
weak media- strong audience

Question 4

what is the hypodermic syringe model mean?

Answer 4

media messages are being injected into the audience such as the corrlation of media violence and real life violence

Question 5

is the hypodermic syringe model active or passive?

Answer 5

passive

Question 6

what does the hdsm suggest about violence exposure in the media?

Answer 6

studies sjow that there is evidence linking exposure to this media andfollowed by aggression later in life including assault and abuse

Question 7

what are some (APP) examples of copy cat violence?

Question 8

what is the bandura (1965) bobo doll study?

Answer 8

children copied moddleled agression and devised new ways to hit the doll, this can apply to parents to not expose their children to aggression in the media

Question 9

How does the murder of Jamie buldger (APP) link to HDSM?

Answer 9

they perpetuaters blamed the chucky horror films for the violence they inflicted

Question 10

What does Morgan say about copied viloence? hdsm

Answer 10

“porn is the theory,rape is the practice”

Question 11

(hdsm) what % of interent users what pornography?

Answer 11

43%

Question 12

(hdsm) what are the % of religious men and woman who watch porn

Answer 12

50% men 20% women

Question 13

hdsm, what % of pornographic websites require age verification?

Answer 13

only 3%

Question 14

HDSM what do Orbach and Wolf say about mass media effects on women?

Answer 14

media reps have caused females to suffer from eating disorders

Question 15

what does Dworkin and dines say about HDSM and men watching pornography?

Answer 15

men’s consumption leads to increasing violence towards women

Question 16

what is the Uses and grafication model?

Answer 16

Audince actively uses the media to fulfil social needs, the audeince is active and interpret the media based on personal experience

Question 17

UAGM- Bulmer and MCquail (1968) say what about media? (ku)

Answer 17

media audiences are active and tjey use the media to satisfy their own needs

Question 18

what are some more APP examples of copied violence (hdsm)

Answer 18

GTA- 2003 two teenagers killed a man blmed their inspo and imitated the game, True crime videos lead to people using copy cat violence as they learn certain ideas, Adolescence- jamie saw violence againts women and imitates it

Question 19

HDSM what does the term imitation mean? (KU)

Answer 19

copying violence behaviour seen in the media

Question 20

HDSM- what does the term disinhibition mean? (ku)

Answer 20

a lack of restraint thinking violence is a normal way to handle situations

Question 21

HDSM- what does thr term desensitisation mean? (KU)

Answer 21

no longer behing shocked or affected by violent imagery due to seeing so much of it

Question 22

UAGM- what are the 4 basic needs which people use media to satisfy?(ku)

Answer 22

diversion, personal relationships, personal identity, and surveillance

Question 23

UAGM- why migjt some people pick different forms of media over others?

Answer 23

linkimg to digital divide, there could be difference in interest between class and generation

Question 24

UAGM- what is an eval for the model?

Answer 24

+pluralism. audience have control over what they view and can acsses media to their own liking for different reasons

Question 25

what is the cultural effects model? (drip drip)

Answer 25

MARXIST approach this models suggests a passive audience who mindlessly internalise capitalistic ideology .less direct compared to hdsm

Question 26

CEM- what are some ideological messages that can be transmitted? (KU)

Answer 26

consumersism, ISA, advertisements, capitalism, politicians

Question 27

CEM- how is the GUMG and example(APP) of this model?

Answer 27

they reserached public perceptions of the miners strike and they found that those who had no direct exp of the strike believed the falsely transmitted messages and vise versa

Question 28

CEM- give an (APP) of media that for this model?

Answer 28

shamless- show about a WC disfunctional family, this promotes the dominant ideology that if you come from a WC house you will stay low down in the social ladder

Question 29

two step flow model- active or passive audience?

Answer 29

ACTIVE CHANGE TO PASSIVE

Question 30

what is the TSFP?

Answer 30

the opinion leader are exposed to the media content, they then actively interpret the content and form and opinion

Question 31

TSFM- what is an opion leader (ku)

Answer 31

somone who people looks up to in the media and through thwir values beliefs or interests

Question 32

TSFM-what is an example (APP) of an opinion leader?

Answer 32

Nigel farage- spreads information about immigration and asylum seekers in the UK

Question 33

TSFM-what is the impact of the APP for am opinion leader? (AN)

Answer 33

poeple dramatise and are heavily influeneced by his messages which in turn leads to racism in wider society in the uk

Question 34

TSFM- if Molly may was someones opinion leader (KU) (APP) what would be the impacts (AN)?

Answer 34

molly may is an influencer, if she talks about certain makeup products poeple will become passive and believe thag the products

Question 35

what is an evaluation (EVAl) for the TSFM?

Answer 35

the model is too simplistic and doesnt consider that people have more than one opinion leader, people as an audience chose what they watch based off other things rather than aligned views- not always passive

Question 36

What is the selective filter model? and what does Klapper (1960) say?

Answer 36

suggests an ACTIVE audience , klapper says media messages have to pass through filters to be effective

Question 37

SFM- what is selective exposure?

Answer 37

the audience has to choose to view, listen or read the media content

Question 38

SFM- what is selective perception?

Answer 38

the audience has to take notice of the media content, they may ignore or reject it

Question 39

SFM- what is selective retention?

Answer 39

fhe messages have to stick in the minds of those who have accsesed the content research says people have a tendency to remember content they agree with

Question 40

what is a strength (EVAL) of the selective filter model?

Answer 40

pluralism- power to the audience and they can chose what they consume

Question 41

what is Weakness of the SFM?

Answer 41

too optimistic MARXISM would suggest ideologies are being tranmitted to us due to the power of the media

Question 42

what is the reception analysis model?

Answer 42

ACTIVE audience, suggest that people interpret the media differently due to their background

Question 43

RAM- what foes the term polysemic mean?

Answer 43

open to a variety of interpretations

Question 44

RAM- what does the term encoding mean?

Answer 44

media messages are given a particular intended meaning by content creators

Question 45

RAM- what does the termd decoding mean?

Answer 45

interpreting media texts and deciding weather you agree or disagree with the messages they contain

Question 46

RAM- what does morley (1980) research?

Answer 46

reseacged 29 diff groups form diff educational and professional backgrounds and how they interpret news content, he found 3 categories

Question 47

what are the three categories MORLEY found? RAM

Answer 47

preffered reading, oppositional reading and negotiated reading

Question 48

RAM-MORLEY suggests ome person can identify with more than one subculture, he says this can complicate their interpretation, give APP of this?

Answer 48

a young british jewish person on the palestinian and isreali problem,

Question 49

what is an EVAL of RAM?

Answer 49

strength - POMO idea of rejecting metanarratives- there is not ome truth new media had variety of concepts+ individualism

Question 50

RAM- using morleys study; give APP for oppositional reading and how it shows an active audience

Answer 50

anti monarchy ind. may reject news coverage on benefits eg “benefit scroungers” reject dominant ideology see it as RC creating moral panic