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sociology > Media Rep Gender > Flashcards

Media Rep Gender Flashcards

1
Q

Tuchman

A

Called the way woman are left out in media rep portrayed in limited roles

“Symbolic annihilation

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2
Q

Symbolic annihilation

A

Negative stereotypes

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3
Q

Trivialisation

A

Woman seen as less important “real housewives”

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4
Q

Omission

A

Underrepresented- not included

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5
Q

Condemnation

A

Women hated criticised

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6
Q

Hegemonic gender stereotypes

A

Based on patriarchy

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7
Q

Wolf

A

Media promotes beauty myth women are promoted in appearance and conform to male conception

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8
Q

Tebbel

A

Women preoccupied with shape of ideal body - Barbie symbolically annihilated and replaced with idealised youth obsessed beauty cult

Industry profits

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9
Q

What women are seen as in the media ?

A

Young
Pretty
Indoors- housewife
Emotional

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10
Q

Male gaze theory

A

Van zoonen - women sexualised in the media

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11
Q

Mulvey

A

Woman portrayed for heterosexual men so audience forced to view this way

Women are displayed for men to look at constricted for male view patriarchy

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12
Q

Ferguson

A

Magazine prepare young women for feminised adult roles the “cult of feminity”

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13
Q

Magazine focus one

A

Good wife
What to wear cooking

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14
Q

What does the mass media do in representation

A

Influences social construction of gender differences in gender

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15
Q

Connell

A

Gender identity are constricted by media reproducing hegemonic or culturally dominant steroptypes

Men Hegemonic masculinity

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16
Q

Traditional presentation presented in the media

A

Male jobs - CEO
Males voices are more likely to be used in voice overs reinforcing men as authority

17
Q

Gilmore

A

Media a stereotype men into “provider, protector”

18
Q

Easthope 1986

A

Edia view of masculinity being based on strength aggression biological determined - goal for boys to achieve

19
Q

Limitation of easthope

A

Male rep changing in the media - new man - harry styles

20
Q

Earp and Katz

A

Media focused with stream of images define violence as normal part of masculinity

21
Q

Children research six common types

A

Joker
Joke
Strong silent type
Big shot
Action hero
Buffon

22
Q

Gauntlett changing representation

A

Wider range of representations masculinity men magazines (macho) also face up to modern realities

23
Q

Gauntlett argues

A

Magazine aimed at men sexually objectivify woman and stress hegemonic masculinity

24
Q

1980 magazines show

A

Men to be emotionally vulnerable treat women equally caring about fitness and appearance

25
Q

Metrosexual

A

Focused on appearance and caring
In touch with feminine side

26
Q

Rutherford suggests

A

Magazines are symbolic of what he calls retributive masculinity
Reasserting traditional masculine authority celebrating traditional male concerns (football)

sociology (11 decks)

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