memory Flashcards
define memory
process by which we retain and recall information about events that have happened in the past
define capacity
amount of information that can be stored
define duration
length of time information can held in the memory store
define coding
format in which the information is stored in the memory stores
different types of coding stores
iconic- visual
echoic- auditory
haptic- touch
gustatory- taste
olfactory- smell
2 ways information can be coded
acoustic - sounds
semantic- meaning and experience
define sensory register
temporarily stores information from our senses
features of sensory register
- unless we pay attention it disappears though spontaneous decay
- unlimited capacity
- very limited duration
- information is coded depends on the sense that picks it up
crowder (1993) research on coding in sensory register
provided information in different forms- verbally and visually
- found that information retained for a few milliseconds by iconic store, but 2-3 seconds by echoic
-there are different stores with different coding
sperling (1960) research on capacity of sensory register
flashed 3x4 grid of letters for 1/20th second and asked participants to recall on row depending on pitch played afterwards
- recall was 76% accurate showing sensory register is nearly unlimited
sperling (1960) research on duration of sensory register
varied time 0.3s and 1s tone was played after the grid
- 50% accurate with 0.3s
- 33% accurate with 1s
- concluded duration of sensory register is only about 1s
define short term memory
memory for immediate events which disappear if not rehearsed
features of short term memory
- limited capacity and duration
- acoustic coding
- maintenance rehearsal (verbal) allows the information to remain in STM
- can be forgotten through decay or displacement
jacobs (1987) research on capacity of STM
tested their ability to remember a string of letters or numbers, and if they recalled 50% accurately, he would increase the number of items until they reached their capacity
- average 9.3 numbers and 7.3 letters
- concluded it is easier to recall digits as there are less of them
miller (1956) research on capacity of STM
asking to remember a string of numbers/letters
- we can recall 7 plus or minus 2 items
- we can chunk to remember more
define chunking
putting things together to make it easier to remember and remember less
evaluation of Sperling (1960) for duration and capacity of sensory register
+ highly scientific
- lacks ecological validity
evaluation of Jacob’s (1987) on capacity of STM
- artificial and lacks ecological validity
baddeley (1966) research on coding
- asked participants to recall 5 or 10 words from a group of 4 different groups
- acoustically or semantically, similar or dissimilar
- recalled straight after for STM or 20 mins later for LTM
- concluded acoustically similar was hardest to recall for STM so it has acoustic coding
- concluded semantically similar was hardest to recall for LTM so it has semantic coding
evaluation of baddeley (1966) research on coding
- lacks ecological validity, does not consider other coding (Brandimole et al- visual coding, Frost- visual coding) or types of LTM, no control over participants variables
peterson and peterson (1959) research on duration of STM
24 undergraduate students took part in 8 trials where they were given a consonant trigram to remember and a 3 digit number to count down in 3s from
- changed retention interval 3,6,9…18
- 90% after 3s, 20% after 9s, 10s after 19s
- concluded STM has limited duration of up to 18s when rehearsal is prevented
evaluation of peterson and peterson (1959) research on duration of STM
- lacks ecological validity, lack internal validity as it may be measuring displacement if memory as STM reached capacity
wagenaar (1986) research on the capacity of LTM
created a diary of 2400 events over 6 years and texted himself on recall of events
- concluded capacity is extremely large as he recalled majority of events
define case study
very detailed investigation of an individual or small group of people