Mid-Term Version 2

Question 1

Marketing

Answer 1

Activity, Institutions, and Processes for Creating, communicating, delivering, and exchanging offerings that have value.

Question 2

B2B

Answer 2

Based on profit of business who buys product for their own product

Question 3

B2C

Answer 3

Based on profit business and need of consumer

Question 4

Marketing Mix

Answer 4

Product, Place, Price, and Promotion

Question 5

Exchange/Transaction

Answer 5

Consumers and Producers interact

Question 6

Environmental Forces

Answer 6

Gov Regulations, Trends

Question 7

Environmental Scan

Answer 7

Scan environment for a

Question 8

Marketing Eras

Answer 8

4, last industrial era, marketing era,

Question 9

Marketing Concept

Answer 9

Business Orientation Model to create value in product for customers

Question 10

Organizational Buyers

Answer 10

Organization who the product is bought for

Question 11

Ultimate Consumers

Answer 11

Consumer who the product is purchased for

Question 12

Profit Equation

Answer 12

Profit after cost and demand

Question 13

Market Segmentation

Answer 13

Segmenting the market into groups

Question 14

SWOT Analysis

Answer 14

Strengths, Weaknesses, Opportunities, Threats

Question 15

Motivation

Answer 15

Mazlo Hierarchy

Question 16

Word of Mouth

Answer 16

Spread of brand value among people

Question 17

Reference Groups

Answer 17

Discussion Leader with a group of 6 to 10 consumers or possible consumers

Question 18

Organization Buying Demands

Answer 18

Derived Demand, Environment, Organization, Interpersonal/Individual

Question 19

Organization Buying Centers

Answer 19

Users, Influencer, Gatekeeper, Decision maker, Buyer.

Question 20

Differentiation

Answer 20

Separation/stand out from competition

Question 21

New Product Process

Answer 21

Idea Generate, Screening, Business Analysis, Product Development, Product Testing, Commercialization, Evaluation

Question 22

Branding

Answer 22

Symbol connected to brand and its values/products

Question 23

Brand Acceptance

Answer 23

Recognition, Preference, Loyalty

Question 24

Brand Effectiveness

Answer 24

CDI and BDI. Simple, memorable, connected

Question 25

Service Marketing

Answer 25

Intangibility, Inseperability, Inconsistancy, Inventory

Question 26

Service Marketing 7 Ps

Answer 26

Products, price, Promotion, Place, People, Physical Evidence, Process

Question 27

Service Quality

Answer 27

Tangible Evidence, Reliability, Assurance, Empathy, Tangibles, Responsiveness

Question 28

Zone of Tolerance

Answer 28

Between Unsatisfactory and above and beyond service, if not in zone, consumer will feel cheated or not connected to brand. Adequate and Desired

Question 29

Packaging Factors

Answer 29

Factors that influence how product is perceived

Question 30

Product Life Cycle and Consumer Groups

Answer 30

Consumer groups may be different base don the stage a product is in

Question 31

Offering Concept

Answer 31

Combination of products, goods and services offered

Question 32

Ansoff matrix

Answer 32

Tool used to measure market and how a business is doing in it

Question 33

SMART Goals

Answer 33

Specific, measurable, Attainable, Relevant, Time-Based