midterm Flashcards
(63 cards)
an example of great service is:
creating excellent experiences for all guests
since its introduction, the pineapple has been internationally recognized as
a symbol of hospitality/a sign of friendliness, warmth, cheer
intangible means
cannot be perceived by the senses
what is true of service?
product construction & consumption occur simultaneously in the hospitality industry; and hospitality products are inherently heterogeneous
a mission statement is a statement of:
purpose
which of the following would NOT be a moment of truth?
your car will not start when it is time to go to the restaurant
the traditional symbol of welcome, friendship & hospitality is…
the pineapple
internal customers are
the employees
what does NRA stand for in hospitality?
National Restaurant Association
factors involving franchise growth include….
foreign expansion
convention hotels…
may have business centers
which one is not one of the largest franchisers in the hotel industry?
Ritz-Carlton
airport hotels have added … to many properties
meeting space
AAA’s highest award for excellence is the….
5-diamond award
guests at a resort are often referred as “captured clientele” because…
they are on the property for days at a time
what is a true statement about resort hotels?
they began to attract conventions, conferences, meetings
airport hotels…
range from 200-600 rooms with full service
Have existed since the 1960s & were mostly mortgage holders, but in the 1980s they began to own property outright often focusing on specific sectors such as hotels, office building, apartments, malls, nursing homes. Investors like them b/c they do not pay corporate income tax & instead are required to distribute @ least 95% of net income to shareholders
REITS (Real Estate Investment Trusts)
basic functions of the front office include all of the following EXCEPT:
maintaining sales records
Property Management Systems (PMS) are concerned with…
being the center for computer-based information of front and back offices
a guest service associates job description might include:
greeting guests as they arrive & escorting them to the front desk; and allocating rooms & taking guest & their luggage to the room
the person at a desk in the lobby of a hotel who assists guests with restaurant reservations, directions, tickets to shows & other advice is the…
concierge
special hotel accounts for a company that has established credit with a hotel are called…
city ledger
a large hotel is run by…
a general manager & executive committee