Midterm Flashcards
Rhetoric
A faculty or the ability to discover, in any given case, all of the available means of persuasion
Rhetorical Criticism
How to apply research
- Pre-analysis
- Analysis
- Post-analysis
Hegemony
A process by which a hegemonic class articulates their interest
Linguistic Relativity
The claim that speakers are required to pay attention to different aspects of the world that are grammatically marked
Linguistic Determinism
Claims that our cognitive processes are influenced by the differences that are found in languages
Standpoint Theory
Focuses on how gender, race, class and other social categories influence the circumstances of people’s lives, especially their social position and experiences
Signs, Signifiers, Signified
The semiotic approach provides a method for how analyzing visual representations convey meaning
Spiral of Silence Theory
Contends that people remain silent on matters of controversy when they feel they hold opposing views to the majority opinion on the issue
Overt Racism
Huge acts where someone can point out racism
(KKK costume)
Denial Racism
Denies the existence of institutional and structural forms of discrimination and racism
(“It’s just bad people, not everyone”)
Inferential Racism
Harder to identify, often exerted by liberals
New Racism Theory
Expressed, enacted, and confirmed by talk and text
Image Repair Theory
Includes denial, evading responsibility, reducing offensiveness, corrective action and mortification
Diaspora
Signals a shift that acknowledges cultural fluidity, transnationalism, multi-layered discursive positions
- Complex outlook on life: no specific roots, routes travelled link people together
Diasporic Consciousness
Complex forms of attachment and belonging, isolation and difference that are experienced in everyday life
