Midterm

Question 1

What is Media Conglomerate

Answer 1

the merging of media companies to form large corporations, allowing for cross-promotion but raising concerns over media monopolies

Question 2

The two types of media consumption

Answer 2

1. active - involves creating, connecting or learning
2. passive - involves consuming without engaging

Question 3

What is Magalouge

Answer 3

a hybrid between a magazine and a catalog that combines editorial content with product promotion

Question 4

What is broadsheet

Answer 4

large format newspaper known for serious journalism and in depth analysis, as opposed to sensational tabloids

Question 5

agenda setting

Answer 5

the media influences what issues the public thinks about by decision which topic receive coverage

Question 6

What is vanity press?

Answer 6

a publishing model where authors pay to have their books printed, often criticized for lack of editorial standards

Question 7

Passalong readership?

Answer 7

when a media consumer shared content with others, extending the reach beyond direct subscribers

Question 8

What were talkies?

Answer 8

film with synchronized sound that replaced silent films in the late 1920’s , revolutionizing cinema

Question 9

Who was D.W. Griffith? He gave the industry several techniques, what were they?

Answer 9

A pioneering filmmaker who revolutionized cinema with techniques like cross-cutting and feature length storytelling but remains controversial due to racist content in “The Birth of a Nation”

Question 10

What was the first book printed in the American Colonies?

Answer 10

The Bay Psalm Book (1640s) a religious text used for congregational singing

Question 11

What is aliteracy?

Answer 11

the ability to read but a lack of interest in doing so, often due lifestyle choices or digital distraction

Question 12

What is persistence of vision? (in movies)

Answer 12

a visual perception phenomenon that allows still images shown in quick succession to appear as continuous motion, essential for film and animation

Question 13

What is the “negative option”? (book publishing)

Answer 13

a “negative option” refers to a marketing tactic where a publisher automatically sends a book to a customer each month unless they actively take steps to decline it, essentially assuming their silence means consent to receive and be charged for the book, similar to a “book-of-the-month club” model; this practice is regulated by the Federal Trade Commission (FTC) due to potential consumer concerns about unwanted charges

Question 14

What is yellow journalism? How did it get its name?

Answer 14

• Newspapers that used catchy headlines and exaggerations for increased sales, did not focus on the truth
• Originated from a popular comic strip character names “The Yellow Kid”
• linked to the Spanish-american war

Question 15

Who was Elias Boudinot?

Answer 15

a Cherokee leader and journalist who played a role in Native American advocacy but controversially supported the treaty of new echo which led to the trial of tears

Question 16

What is media multitasking?

Answer 16

Refers to simultaneous consumption of multiple forms of media; ex: scrolling through TikTok on yours phone while watching TV.

Question 17

What is hyper commercialism? (5)

Answer 17

1. fast paced media consumption - media is increasingly designed for quick engagement, leading to short-form content and a 24 hr news cycle
2. temporal manipulation in storytelling - techniques like nonlinear storytelling, flashbacks and time loops after traditional narrative structures
3. time compression and product consumption- media encourages quick consumption through short summaries, limited-time offers, and fast-paced visuals
4. technology acceleration- new media technologies create a sense of time speeding up
5. social media and real time interaction- platforms promote instant engagement altering perceptions of time

Question 18

What are media platforms? (9)

Answer 18

1. social media platforms- sites like Facebook, instagram, TikTok and twitter facilitate content sharing communication and user engagement
2. streaming platforms- services like Netflix, YouTube, Spotify offer on-demand video and audio content
3. news and online publications- platforms like CNN, BBC and medium and sub stack distribute news and articles
4. E-commerce platforms- online marketplaces like amazon, eBay and Etsy facilitate buying and selling
5. video hosting platforms- YouTube and Vimeo enable users to upload and share videos
6. podcasting platforms- services like Apple Podcasts and Spotify provide access to audio content
7. online communities and forums- platforms like reddit, discord, quora facilitate discussion and knowledge sharing
8. collaborative platforms- tools like google drive and slack support teamwork and content creation
9. VR and AR platforms - technologies like Oculus and Pokemon Go create immersive digital experiences

Question 19

What is synergy?

Answer 19

the use of many media channels to create a more effective message

Question 20

What is the Cherokee Pheonix?

Answer 20

(1828) the first newspaper ever published by a Native American tribe in the United States, specifically the Cherokee Nation
-cultural preservation which helped maintain Cherokee language and identity, still published today as the official newspaper of the Cherokee nation

Question 21

What is the blockbuster syndrome?

Answer 21

a phenomenon where companies, particularly in industries like publishing and film, excessively focus on producing high-profile, big-budget projects with the potential for massive commercial success, often neglecting diverse voices and smaller, potentially innovative ideas, which can lead to a lack of variety and risk-taking in the market.

Question 22

What is product placement? (in movies)

Answer 22

when a brand’s product is featured in a movie for promotional purposes

Question 23

What are El-Hi books?

Answer 23

Education materials for elementary through high school students.

Question 24

Are comic books magazines? Defend your position.

Answer 24

comic books- sequential storytelling, smaller format, focused on visual narratives
magazines- larger format, diverse topics, mainly text-based

Question 25

Who is the primary audience for magazines?

Answer 25

varies depending on the type of magazine, but can include a wide range of people from different demographics

Question 26

What are pulp and dime novels?

Answer 26

dime novels- (1800-early 1900's) cheap simple adventure stories focused on cowboys, detectives and heroes pulp fiction- (1920's-1950's)- more diverse genres (crime, sci-fi) serialized storytelling and gritty themes *pulp is meant for more mature audiences

Question 27

What is technological determinism?

Answer 27

a theory that suggests technology is the primary driving force behind societal changes, meaning that advancements in technology directly shape and influence the structure of society and culture, rather than society shaping technology itself; essentially, it views technology as the main determinant of how people live and interact with each other.

Question 28

For a magazine subscription, do you pay upfront, or pay as you go?

Answer 28

When subscribing to a magazine, you typically pay upfront for a set period of time, like a month, six months, or a year, meaning you pay the entire cost of the subscription at the beginning of the subscription period rather than paying for each issue individually as you receive them ("pay as you go"

Question 29

What is printing on demand?

Answer 29

Print on demand (POD) is a business model that allows you to print products only after a customer places an order. This means you don't have to buy inventory in advance

Question 30

What is the alternative press?

Answer 30

The alternative press is a collection of non-mainstream media outlets that provide alternative perspectives and news. These publications can be newspapers, magazines, newsletters, and websites.

Question 31

What is dissident press?

Answer 31

critiques government and corporate control over media

Question 32

What is a pay wall?

Answer 32

(on a website) an arrangement whereby access is restricted to users who have paid to subscribe to the site.

Question 33

What is the controversy around the film, “Birth of a Nation”?

Answer 33

racist themes, glorifies the KKK, misrepresents reconstruction, cultural impact has advanced filmmaking techniques but fueled by racist stereotypes, legacy is controversial but historically significant in cinema

Question 34

What are the three pillars of the movie industry?

Answer 34

Production (making movies), distribution (getting films into theaters), and exhibition (playing films in theaters).

Question 35

What is the most purchased, and most read book, in the world?

Answer 35

The Bible

Question 36

When a film opens up on a limited number of screens, what is this called?

Question 37

What is muckraking? (magazine publishing)

Answer 37

investigative journalism exposing corruption, corporate misconduct, or political scandals prominent during the progressive era

Question 38

What is a brand magazine?

Answer 38

a publication created by a company to showcase their brand identity and values to their target audience by providing original, engaging content that goes beyond simple product listings, aiming to inform, inspire, and build a deeper connection with consumers, often featuring their products or services within a lifestyle context

Question 39

What is custom publishing?

Answer 39

the practice of creating a publication, like a magazine, newsletter, or book, specifically tailored to a company's brand and marketing goals, where the content is designed to educate or inform the target audience about the company's products or services, often without explicitly selling them

Question 40

What is a montage?

Answer 40

a film technique where short shots are edited together to convey time passage summarize information, create emotional impact or build a story

Question 41

What are nickelodeons?

Answer 41

originally small, affordable movie theaters in the early 20th century; later became a children's television network

Question 42

What is factory studios?

Answer 42

a production model focused on efficiency and mass production rather than artistic freedom, historically seen in Hollywood and other creative industries

Question 43

What are movie palaces?

Answer 43

Movie palaces were large, lavish movie theaters built between the 1910s and 1940s. They were a major part of Hollywood's studio system

Question 44

What is a double feature?

Answer 44

a practice where two films are shown consecutively for the price of one ticket, popular in mid-20 century movie theaters

Question 45

What is block booking?

Answer 45

an early Hollywood practice forcing theaters to buy a package of films, later outlawed due to antitrust concerns

Question 46

What is green light process?

Answer 46

the decision-making process in media where a project is approved for production based on factors like budget, market potential and talent

Question 47

What is platform rollout?

Answer 47

a phased introduction of content across different platforms or regions to optimize engagement, macerating impact, and technical scalability

Question 48

What is blockbuster mentality?

Answer 48

the trend of prioritizing high-budget, mainstream films with mass appeal, often relying on franchises and sequels

Question 49

What was the Motion Picture Patents Company?

Answer 49

MPPC- a monopoly created by Thomas Edison to control film technology, which restricted competition but ultimately led to hollywoods rise

Question 50

What are the three component systems of the movie industry?

Answer 50

the movie industry consists of production (creating films) distribution ( getting films to audiences) and exhibition ( showing films in theaters or on streaming platforms )

Question 51

What are A and B movies?

Answer 51

A movies: best of the movies B movies: black and white, not as popular

Question 52

What are the four functions of mass media?

Answer 52

1. Surveillance- they keep us informed 2. Transmission of our Cultural Heritage- they reveal to us where we have sprung from, helping us assimilate into our society. 3. Education- (speaks for itself) 4. Entertainment- (speaks for itself)