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KRLS 105 > Midterm 2 > Flashcards

Midterm 2 Flashcards

1
Q

What is the positive arousal that comes from sports

A

eustress

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2
Q

what challenges do agencies face

A

labour unrest, conflicts of interest, uncertainty in client base, in-house vs outsourcing, merger/acquisition

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3
Q

when communicating a message a person assigns or ascribes a meaning

A

encoding

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4
Q

stakeholder groups that agencies work for (5)

A

talent
properties
brands
media
companies

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5
Q

functions of marketing agencies (9)

A

planning
sponsorship and licensing
event creation
contract negotiation
community action
content
financial planning
research
evaluation

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6
Q

what is an in-house group

A

department within a company that performs a sports function on behalf of the parent company, only one client (themselves), gatekeeps the review opportunities presented to them

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7
Q

ethical issues agencies face

A

advertising spirit agencies, unhealthy products

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8
Q

what are four components of the tourism agency

A

tourists
business serving tourists
government in tourist destination
host/community residents

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9
Q

reasons for travel

A

leisure, business, visiting family, other

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10
Q

types of sport tourism (3)

A

active
event
nostalgia

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11
Q

what is active sport tourism

A

travelling to actively partake in sport
(activity, environment, culture)

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12
Q

what is event sport tourism

A

hosting mega or small scale events to bring in tourist, to also produce an image to a city. the difference between recurring events (calgary stampede) vs one time events like olympics which have longterm consequences

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13
Q

advantages of small scale events for sport tourism

A

can use existing infrastructure, includes professional or college-level or amateur sports. Need for community tourism agencies

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14
Q

What is nostalgia sport tourism

A

visiting sport hall of fame, sport themed vacation, fantasy sport camps, or different sport stadiums

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15
Q

dimensions of sustainability in sport tourism (3)

A

economic, social, environmental

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16
Q

social dimensions of tourism

A

can be positive or negative such as crowd congestion in a small town leading to urban regeneration, or gentrification and displacement of low income residents

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17
Q

economic dimension of sport tourism

A

over/under estimating economic impacts of visitors, growing security costs, need to leverage opportunities to maximize tourism investment

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18
Q

environmental dimensions of sport tourism

A

ecotourism, sustainable practices, impacts of global warming and pollution

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19
Q

uses of Virtual Reality in sport

A

mimic gaming situations, sight line for prospective seating, safe training

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20
Q

uses for Augmented Reality in sport

A

provide information not available, enhance play and viewing

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21
Q

benefits to participation in esport

A

cognitice focus, social engagement, physical activity and fitness, therapy and relaxation, career preparation

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22
Q

different aspects of esports in market

A

sponsorship, media rights, game publisher fees, merchandise and fees, digital, streaming

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23
Q

different type of sports betting

A

fixed odds, in-play/live, exchange, and spread betting

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24
Q

main sources of revenue for fantasy sports

A

participation fees, premium service fees, sponsorships, advertising

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25
key operators in betting
fanduel, draftkings
26
two elements of sports marketing (2)
Marketing sports products directly to consumers marketing consumers or industrial products and services through sports promotion
27
differences between sport and traditional marketing
sport involves emotion, subjective and unique to individuals, socially consumed, is unpredictable, consumers consider themselves experts due to strong personal identification, is completely perishable
28
branches of sport marketing
product, services, entities
29
4 p's of marketing
product, price, place, promotion
30
step one of developing a sport marketing plan
identify the purpose of the plan
31
step two of developing a sport marketing plan
analyze the sport product (dynamic and complex nature of the product, core of the product, dimensions of the product, product extensions, product life cycle)
32
step three of developing a sport marketing plan
examine the marketing climate (what influences is the climate projecting, assess the the sport climate (inside and outside factors)
33
step four in developing a sport marketing plan
position the sport project (differentiating from other similar products, creating a distict image) branding awareness
34
step five of a sports marketing plan
segment and target your consumer group
35
what are the four areas of consumer segmentation
demographics, psychographics, media preference, purchasing behaviour
36
step 6 of a sports marketing plan
package the product (presenting the product in the best way possible)
37
step 7 of a sports marketing plan
price the product (determining the value of the product. price is the most visible and flexible element) (conumer competitiona and company climate)
38
step 8 of a sports marketing plan
promoting the product (communicate the desired image of the product, educate and persuade target audience)
39
elements of promotion strategies
advertisement, public/community/media relations, personal selling, sponsorship, activities
40
step 9 of a sports marketing plan
place (distributing the product, product location, distribution of origin, geographic location of target market,, other channels)
41
step 10 of a sports market plan
evaluate the promises of a sports marketing plan (did the plan meet the promise, obtain and analyze feedback from internal and external sources)
42
main areas of market research
the product, target consumers, social/eco/cultural trends, directn and indirect competition
43
ambush marketing
creating confusion to reduce effectiveness of competitors sponsorship (mcdonalds vs wendys olympic 1994 sponsor)
44
characteristics sports consumers are segmented by
motives, perceptions, attitudes
45
motivations considered in sport
participant motivation, spectator motivation, participant and spectator markets
46
3 key motives for participating in sport
achievement, social, mastery
47
consumer perceptions
perceiving sport as a particular need or motive acting and reactiving based on perceptions process by which a person selects, organizes, and processes stimuli to create a meaningful picture
48
marketing efforts towards consumer attitudes
directing and shaping peoples perceptions to form or change a customers attitude
49
what are consumer attitudes
expressions of inner feelings, based on three components Experience feelings beliefs consumer loyalty, involvement, and identification
50
what groups influences the sport consumer
external factors that influencing buying behaviour Direct/ in-direct aspirational reference group
51
consumer socialization
reference groups (chosen based on what consumer has learned, can affect what the consumer learns) modeling, prompting, and reinforcement
52
situational influences on the sport consumer
isolating influences to different contexts can result in different decisions, awareness of how purchase situations can influence consumers
53
examples of situational influences on sports consumers
physical/social surroundings, task requirements, time pressure, antecedent states
54
decision-making progression for consumers in sport
recognize a need, seek help to resolve it, determine purchase options, evaluate alternatives, make purchase decision, post-purchase evaluation
55
challenges behind consumer behaviour
emotion behind consumption, globalization of sport, virtualization of sport, compulsive consumption, social media
56
what is sport consumption
a process in which people in sport, a sport setting, or thru sport endeavour. share symbols as they create meaningful interaction
57
theoretical framework of sport communication
genre, context, process, elements (sender/receiver) and effects
58
2 sides of communication process
a message encoded to be shared, message is received and decoded then a reply is encoded and sent back
59
theories of mass media effect
uses and gratification, agenda setting, innovation and diffusion of information, modeling and cultivation
60
4 elements of innovation
innovation, communication channels, time, and a social system
61
different sport communication models
provides a framework for different communication models personal/organizational mediated mass
62
SSCM component 1
personal (intra vs inter) organizational (intra vs inter) communication skills
63
SSCM component 2
mediated communication print, mass media, social media
64
SSCM component 3
commincation and support advertising, public relations, crisis communication, research
65
2 models of sport public relations
one-way: no feedback (send a message) two-way: message and reply (public opinion data, symmetrical approach)
66
media relation specialists
write news releases plan news conferences manage game services
67
sport community relation specialists
create organize and execute charitable events, and organize donations. volunteering, coordinate public appearances
68
types of facilities in sport (4)
single purpose single-purpose specialized multipurpose nontraditional
69
considerations relating to facilities for sports
funding model anchor tenant debt repayment control of revenues maintenance/upkeep operator favoured nation clause stadium authority naming rights
70
facility management
numbers, titles etc. facility director operations coordinator event director
71
outline event managment
planning, coordination, staging, evaluating
72
who is the event management personnel
executive director (top guy) operations division manager security coordinator public coordinator marketing hospitality director
73
7 basic steps of event management plans
scheduling negotiating coordinating staging settling with promoter cleaning up
74
pre-event management tasks
booking boiler point contract, split coordinating the event (plans costs, breakdowns, structure, Gantt chart)
75
staging the event
run sheets floor plans security customer service alcohol policies (tailgating, enforcement )
76
Crowd management plan
staff training accessibility ejecting disruptive people efficient communication efficient signage
77
post event tasks
settlement cleanup evaluating the event

KRLS 105 (2 decks)

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