Midterm Flashcards
(25 cards)
What is participatory culture?
Describes a world where everyone participates. Where we take media into our hands and have the capacity to produce and share media.
What are the 4 forms of participatory culture?
Affiliations, circulations, expressions, and collaborative problem solving.
How many new media literacies are there and what is their names?
12 new media literacies. Play, performance, simulation, negotiation, visualization, appropriation, transmedia navigation, judgement, networking, multitasking, distributed cognition, collective intelligence,
What is context collapse?
It refers to the infinite audiences possible online as opposed to the limited groups a person can normally interact with in F2F circumstances.
What is astroturfing?
Artificial attempts at online relationship building, often done by a company or individual with an ulterior motive such as selling products or burnishing their own reputations.
What is the ladder of engagement?
A framework for deepening the relationship between an organization and its supporters.
What are the 5 levels on the ladder of engagement?
Happy bystanders, spreaders, donors, Evangelists, Instigators
Nonprofit organizations emerge as a response to what?
Government and market failures
What are New Media Literacies?
Skills, cultural competencies and social skills that help to build upon the foundation of traditional literacies, or those individual research skills, technical skills, and critical analysis skills that are usually taught in the classroom.
What is social capital?
The bundle of trust, accountability, and reciprocity that exists when relationships are meaningful and resilient
Examples of social networks?
Twitter, YouTube, LinkedIn, Vine, Snap Chat
What is an example of a social media dashboard?
Hootsuite
What is crowd sourcing?
-outsourcing a task to a larger group of people who contribute to the end result. Social media tools help engage people in crowdsourcing activities such as collecting intelligence
What is organizational Identity?
The fact of being who or what a person or thing is
What is Electronic Advocacy?
The use of technologically intensive media as a means to influence stakeholders to effect policy change.
What are learning loops?
An intentional, iterative process to monitor, understand, and improve social media efforts over time.
What are infographics?
Are visual images such as charts or diagrams used to represent information or data.
What is advocacy?
Public support for or recommendation of a particular cause or policy.
Attributes or characteristics of an innovation that affect its chances of being adopted include?
Relative advantage, compatibility, complexity, trialability, and observability.
Kanter & FIne’s successful online fundraising tactics include?
Credibility, simple compelling messages, urgency, speed out the giving, donor recognition, storytelling lives on
KONY2012 campaign was successful at?
Achieving its goal of informing about the Lord’s Resistance Army and the leader Joseph Kony.
Who created the Facebook page that helped to propel the Arab Spring Revolution?
Wael Ghonim
Tweeting Social change Article explained that the majority of tweets were aimed at who?
The public
Is Identity a social construction?
Yes
