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Flashcards in MidTerm Deck (28)
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1

Who said "Art is not what you see but what you make others see"

Edgar Degras

2

Define 'form' in design

A positive space | a solid thing or object

3

Define 'space' in design

A negative space | the 
‘ground’ on which the form becomes figure

4

In graphic design what does the relationship between form and space create?

Meaning

5

When our spelling is perfect, it’s invisible. But when it’s flawed, it prompts strong negative associations.
T/F

True

6

Define san serif font

Typeface that does not have the small projecting features called "serifs" at the end of strokes

7

Define serif fonts

a slight projection finishing off a stroke of a letter in certain typefaces

8

What colors are found next to each other on the color wheel?

Analogous Colors

9

What colors are found opposite of each other on the color wheel?

Complementary Colors

10

Colors of the same family with different values are called

Monochromatic

11

The function of design is not decoration
T/F

True

12

Complete the following quote
The more consistent your presentation is

the more professional it will become.

13

Complete the following quote
Visual worship/lyric projection is

declaration, not decoration.

14

When you begin the design process what are the 3 most important questions to ask?

What is the objective?
What is the function?
What is the role of the designer?

15

What are the benefits of the 'research & info gathering' portion of design?

Gain an understanding of the topic
Read, evaluate, understand all provided materials
Independently research additional information
Review current communications
Investigate competition
Helps design in the right direction

16

Define the following principle of design
Emphasis

Indiactes the most important element on the page based on the message

17

Define the following principle of design
Rhythm

Denotes movement in the way that direct our gaze to scan the message for understanding or information

18

Define the following principle of design
Unity

When all design elements relate to one another and project a sense of completeness

19

Define the following principle of design
Contrast

Stresses the visual differences in size, shape and color between the elements to enhance the perception of a message

20

Define the following element of design
Line

Organize, direct, separate, create rhythm

21

Define the following element of design
Shape

External outline of a form/anything with height and width

22

Define the following element of design
Texture

Look and feel of a surface

23

Define the following element of design
Size

Apperance in scale of other objects on the page

24

Define the following element of design
Space

Distance between shapes and forms

25

Define the following element of design
Value

Relative lightness/darkness of an area

26

Define the following principle of design
Balance

When all the design elements are equally distributed through the design

27

What are the two types of balance discussed in class

Symmetrical and asymmetrical

28

What are the primary colors?

Red
Yellow
Blue