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Fashion > Midterm > Flashcards

Midterm Flashcards

1
Q

Fashion

A

The prevailing style at a given point in time

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2
Q

Classic

A

enduring styles

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3
Q

Semiotics

A

science of signs systems

- signs built into clothes we wear

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4
Q

Market Weeks

A

period of time where clothing companies are ready for buyers to purchase

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5
Q

Trends

A

Fashion directions

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6
Q

On Trend

A

timely and following new trends

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7
Q

couture

A

(for sewing) custom made

  • operate a salon
  • only industry in Paris
    • about 24 salons
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8
Q

couturier (e)

A

(e) male

the person who sews

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9
Q

pret- a- porter

A

ready to wear

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10
Q

haute couture

A

high fashion pret a porter

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11
Q

Fashion variables

A
  1. color
  2. line
    • exterior line (silhouette)
    • interior line (details)
  3. texture
    • fiber (substance what makes fabric)
    • fabric
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12
Q

decollate

A

neck area

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13
Q

décolletage

A

away from neckline

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14
Q

Complimentary

A

sit across/ stand out

*true color

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15
Q

Analogous

A

colors next to eachother

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16
Q

intensity

A

strength or weakness of a color

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17
Q

proportion

A

relationship of the size of the parts to the other parts or to the whole

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18
Q

balance

A

the concept of visual equilibrium

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19
Q

fad

A

short term trend

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20
Q

trend

A

The general direction in which something tends to move

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21
Q

surface interest

A

(pile for velvet) raised or not

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22
Q

nap

A

direction of pile (surface interest)

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23
Q

corduroy

A

width of wale

what direction

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24
Q

hand

A

the way it feels (leather)

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25
atelier
working studio
26
bespoke
custom made mens clothes
27
lesage
beading studio
28
muslin/torte
fabric used to create patterns (cheap cotton)
29
Fashion reflects times
1. socially 2. economically 3. politically 4. technologically 5. culturally - velblen- theory of leisure class - trickle down theory
30
Name the customer
1. Size/Fit 2. Gender 3. Age 4. Income - Disposable Income - Discretionary Spending 5. Geographical Location 6. Lifestyle
31
Untapped Markets
once tapped —> realized market
32
Niche Market
ex. Wedding, Prom
33
Charles Worth
First Couturier
34
Primary Market
fiber fabric leather fur
35
natural fiber
``` cotton (staple) -egyptian - pima -sea island hemp linnen (flax) ramie ```
36
synthetic
``` rayon (chemical) polyester (Dacron, Kodel) - denier (thickness) - microfiber nylon spandex (lyrca) acrylic ```
37
animal
``` lanolin (oil) wool (sheep) alpaca cashmere (goat) silk (worm)- filament camels hair angora (rabbit) worsted wood -carded 2 times - removeable of roil ribers ```
38
why brand synthetic fibers?
- overcome stigma of synthetics - company identification - protect advertising $
39
Mills
Make Fabrics | spinning —> fabric
40
Mill types
1 weaving- loom | 2 knitting- knitting machine, interlocking loops
41
greige goods
unfinished fabrics
42
price goods
finished fabrics
43
dying natural fibers
stock dying
44
dying synthetic fibers
solution dying
45
yarn dying
yarn
46
fabric
piece dying | printing
47
converter
buys greige goods —> (piece) finished goods
48
color ways
a variety of color schemes in a particular pattern created for a textile fabric, carpet, wall covering, etc.
49
Mill
Burlington weave | -carpet, automobile fabric
50
Trade shows
``` IFFY (NYC) Pitti Filati (Florence) Premier Vision (Paris) Bread in Butter (Germany) Semaine du Cuir (Paris) Idea Como (Italy- Lake Como) ```
51
Jobber
1) : wholesaler; specifically : a wholesaler who operates on a small scale or who sells only to retailers and institutions
52
Promotional Companies
cotton inc, wool inc.
53
leather
skins, hydes | by product meat packaging
54
fur
pelts 1. processing- letting out 2. suble
55
Mens Market
- 35% - fewer classification - 2-3 seasons - more skilled labor - more tailored garment
56
Amalgatleted
male garment union
57
Womens Market
- 65% - more classigications of goods - 4-5 seasons - spring - fall 1 - fall 2 - holiday - summer - resort
58
ILGWU
womens garment union
59
contrator
sewing factory
60
subcontractor
when contractor hires out another factory | -embroidary
61
Production
reports to merch
62
Merchandising
put product together - product dev - designer
63
Sales
Account Executive
64
Marketing
-how to expand share of the market -advertising promotion apparel market - regional showroom
65
Primary MArket
``` Farms/Laboratories Fibers Yarns Greige Goods Converters Mills ```
66
Secondary Market
Designers Manufacturers Contractors Wholesalers
67
Retailers
``` Department Stores Speciality Stores Chain Stores Mail order/ catalogs boutique discount store off price stores factor outlets ```
68
More Retailers
``` Wholesale Clubs Flea Market Mom and Pop Stores Mass Merchants Super Stores Electronic Retailing ```

Fashion (1 decks)

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