Midterm Flashcards
(49 cards)
Nominal
any order, many categories (gender, location, etc)
Ordinal
ranked or in a specific order (5 star rating) but not same distance between ranks
Interval
can be ordered and have no true zero (0 means attribute did not exist) and cannot be compared directly (10 degrees is not twice as warm as 5)
Ratio
has an order with natural zero so can be compared (time, 10 min is twice as long as 5)
Skewed
heavily weighted to one side
Negative skewness: weighted (taller) to the right
Positive skewness: weighted to the left
Variance
the square of the deviation
High = data points are very spread out from each other and mean
Low = data points are very close to mean and each other
Non-Probability/Non-Random Sampling
not selected at random therefore some units have no chance of selection.
Judgement or purposive
chose based on porpose with limited people with expertise in the area being researched
Quota
select until you reach predetermined # within a category (age, gender, etc.)
Snowball
one person refers another
Self-selection
based on if people agree to participate or not in the sample
Convenience, haphazard, accidental
chosen based on convenience (research pool)
Random sampling
each item has equal probability of being selected. Eliminates bias.
Simple random
all equal chance of selection by chance. Table or generator.
Stratified
divide N into subgroups (age, gender,…) and take sample from each
Cluster
divide N into clusters with some from each subgroup and use entire cluster
Systematic
units are selected from random starting point or fixed interval
Relative frequency
Number of occurrences/number of experiments - %
Frequency = how many times an event occurs
P(A)
probability of A occuring of all possible outcomes
P(A’)
probability of everything but A occuring
(A U B)
probability that either A or B or both occur P(A) + P(B) - P(A∩B) - probability A + probability B - intersection of A and B
P (A∩B)
probability that both A and B occur at the same time
P(A l B) x P(B)
P (A l B)
probability that A will occur given B has happened
Empirical Rule
68, 95, 99.7
68% lie with +/- 1 standard deviation σ
95% within +/- 2 standard deviation σ
99.7 within +/- 3 standard deviation σ