midterm Flashcards
(39 cards)
gazelle
small firm with great prospects for growth
entrepreneurial opportunity
an economically attractive and timely opportunity that creates value for interested buyers or end users
bootstrapping
doing more with less in terms of resources, and controlling other resources without ownership, i.e. bartering
social entrepreneurship
entrepreneurial activity whose goal is to find solutions to social needs, problems, and opportunities.
reluctant entrepreneur
someone who becomes an entrepreneur as a result of some sever hardship
corporate refugee
someone who becomes an entrepreneur to escape an undesirable job situation
four types of entrepreneurial motivation
personal fulfillment, personal satisfaction, independence, financial rewards
six descriptors of entrepreneurs
1communication and determnination
- Leadership
- Opportunity obsession
- tolerance of risk, ambiguity, and uncertainty
- creativity, self-reliance, and adaptability
- motivation to excel
opportunity recognition
identification of potential new products or services that may lead to promising businesses
entrepreneurial alertness
readiness to act on existing but unnoticed business opportunity
new market ideas
startup centered around providing customers with an existing product or service not available in their market
new technology ideas
startup involving new, or relatively new, technology, centered with providing a new product
new benefit ideas
startup centered around providing customers with new or improved products or services
serendipity
a facility for making desirable discoveries by accident
general environment
broad environment, encompassing factors that influence most businesses in a society
industry environment
environment that includes factors that directly impact a given firm and all of its competitors
competitive environment
environment that focuses on strength, position, and likely moves/countermoves of competitors
capabilities
a company’s routines and processes that can coordinate the combined use of its productive assets in order to achieve desired outcomes
core competencies
capabilities that provide a firm with a competitive edge and reflect its personality
feasibility analysis
a preliminary assessment of a business idea that gauges whether the venture envisioned is likely to succeed
porters five forces
Threat of entry, threat of substitutes, bargaining power of suppliers, bargaining power of buyers, competitors
product oriented philosophy
belief that the product is the single most important thing, i.e. Build a better mousetrap
sales oriented philosophy
belief of pushing the product
customer oriented philosophy
belief that everything, from beginning to end, revolves around the customer