Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Midterms > Midterm PDTA > Flashcards

Midterm PDTA Flashcards

(56 cards)

Start Studying
1
Q

Public Diplomacy

A

state and non-state actors use of media and other channels of communication to influence public opinion in foreign societies

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Traditional Diplomacy

A

government to government relations, more reserved, behind closed doors

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what gives a country a soft power advantage

A
  1. culture and ideas match the global norm
  2. nation has greater access to multiple comms channels to influence issues in global news media
  3. when a country’s credibility is enhanced by image
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Five components of Public Diplomacy

A

Listening, Advocacy, Exchange, Cultural and International Broadcasting

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Listening

A

gathering info on a foreign public opinion/attitude towards home country to inform that country’s diplomatic strategy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Advocacy

A

active promotion of country’s policies/values/interests to foreign public thru official messaging

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Exchange

A

promote person to person engagement to foster a mutual understanding

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Cultural

A

use of arts, sports, cultural initiatives to promote national identity and build goodwill

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

International Broadcasting

A

gov’t sponsored media outlets that deliver news, info, perspectives to foreign audiences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Soft Power

A

NYE, ability to attract and co-opt rather than force

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Three key actors

A

politics, media, and the public

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Agenda Setting

A

1st level: which issues are important, what is covered
2nd level: influences perspectives emphasis on certain factors of the story

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Framing

A

structures the narrative of an issue, how people make sense of it

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Framing (types of frames)

A

Episodic: focus on specific instances, narrow
Thematic: emphasizes broader trends
Dominant: uncontested, can be both

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Priming

A

influences the standards people use to evaluate politics, politicians, etc

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Four steps of political PR

A

Research => Planning => Communication => Evaluation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Research

A

Find/define the different audiences of a country and measure their attitudes thru surveys

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Planning

A

Report findings back to client/gov’t and present plan to influence public opinion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Communication

A

Enact plan thru press release, interview, photos, speeches, etc

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Evaluation

A

Measure the impact of the PR thru media coverage analysis (opinion polls) and adjust based on these

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Cultural Imperialism

A

Process by which a society is brought into the modern world system and how it is pressured to shape its social institutions to promote the values of the dominating culture

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

What are the four discourses of cultural imperialism?

A

Media imperialism, Discourse on nationality, Critique of global capitalism, Critique of modernity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Media Imperialism

Study These Flashcards
A

Global media spreads foreign content that can overshadow the local traditions and narratives

24
Q

Discourse on nationality

Study These Flashcards
A

National cultures may be forces to synchronize with dominant foreign cultures or risk disappearing

25
Critique of global capitalism
consumerism and multinational corporations promote a homogenized culture through global markets
26
Critique of modernity
Political and economic models are often imposed alongside cultural values, influencing governance and social norms
27
Critiques of cultural imperialism
Assumes passive or non-resisting receiving actors, audiences actively produce meanings when consuming media, no single global culture vs single indigenous culture
28
What are the three views of cultural imperialism?
Convergence, Divergence, and Hybrid-Creolization
29
Convergence
Cultural homogenization spread via global entertainment, marketing and advertising
30
Divergence
Great divisions among humankind and the dominant source of conflict will be culture
31
Hybrid-Creolization
Glocalization, neither Westernized nor uninfluenced
32
Cultural Diplomacy
An interest driven gov't practice by which formal diplomats, etc. try to shape and channel culture activities and initiatives to advance national interests
33
What are the four core approaches to cultural diplomacy?
Cultural Gift, Cultural Information, Cultural Dialogue and Cultural Capacity Building
34
Cultural Gift
Use of cultural expressions as a symbolic offering, sharing best of your culture to increase prestige
35
Cultural Information
Sharing unknown dimensions of culture to correct misunderstandings, shape how country is perceived
36
Cultural Dialogue
Encouraging two-way cultural exchanges to foster mutual understanding
37
Cultural Capacity Building
Supporting cultural development of other nations by providing resources, teaching cultural skills to promote understanding
38
Free Flow of Information
Creates conditions for people to understand each other better and in turn leads to the reduction of violence/conflict
39
Media Diplomacy
When media are directly employed for diplomatic purposes as channels to transmit specific targeted messages created by gov'ts
40
Peace Media/Journalism
Promotes constructive reporting by focusing on solutions, dialogue, and understanding to foster peace and conflict resolution
41
Audience Power
Lack of awareness of the necessity of societal receptivity, audiences need to be educated beforehand in order to demand high quality contextualized investigative conflict reporting
42
Media Power
Not the primary agenda setter in times of conflict, instead they are followers, disseminators, amplifiers
43
What are the four stage of cultural diplomacy?
Cultural Nationalism (1870-1914), Cultural Propaganda (1914-1945), Cultural Diplomacy (1945-1989), Cultural Capitalism (1989-Present)
44
Cultural Nationalism
1870-1914 Focused on strengthening national identity and maintaining connections with expats, establishment of cultural organizations, limited gov't involvement
45
Cultural Propaganda
1914-1945 Focused on using cultural institutions for ideological influence and propaganda, gov't took control of the institutions, Italy/Germany used theirs to spread their political agenda
46
Cultural Diplomacy
1945-1989 Focused on promoting mutual understanding and ideological influence, cultural institutions were key during the Cold War, establishment of UNESCO
47
Cultural Capitalism
1989-Present Focused on expanding diplomacy as a tool for nation branding and economic influence, privatization of cultural diplomacy
48
What caused the shift to public diplomacy?
1. Communication: ICT shrinks time and space, globalized news networks 2. Politics: rise of global non-state actors 3. International Relations: means have changed, reputation and image are more important
49
Journalism Diplomacy
Journalists acted as mediators and messengers between opposite sides
50
What are the three public diplomacy models?
1. Cold War model 2. Non-state transnational model 3. Domestic PR model
51
Cold War model
States cultivate favorable public image in a foreign society to put pressure on foreign gov't
52
Non-state transnational
Non-state actors cultivate global support for their cause, without direct state support
53
Domestic PR model
States enlist help of foreign domestic actors to influence public opinion to put pressure on foreign gov't
54
News Values
Criteria journalists and media outlets use to determine which stories are considered newsworthy
55
Intrinsic Values
Clarity, Entertainment/Amusement, Power, Life, Death, Balanced Diet of News
56
External Values
Timing, Intermedia Agenda Setting, Political Spin and Corporate News/PR, Logistics, Where, Who

Midterms (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions