MIL Flashcards
(78 cards)
A type of media used in mass
communication in the form of printed
publications. The traditional form of print
media involves ink and paper.
The Print Media
defined as a set of printed
sheets of paper that are held together
inside a cover. It is a long written work
intended to inform like reference books
or entertain such as novels.
Book
– a document published
regularly, consisting of news reports,
articles, photographs, and
advertisements that are printed on large
sheets of paper folded together.
Newspaper
a periodical publication
containing articles and illustrations,
typically covering a particular subject or
area of interest.
Magazine
a bill or placard for posting,
which is often placed in a public place.
Poster by nature are visual. It makes use
of photos or graphics to convey a
message.
Poster
defines as small, thin book
or magazine that usually has many
pictures and information about a
product, or a place, etc. It is typically
used as a form of advertisement or
promotion.
Brochure
similar to newspaper but is
limited in distribution to a smaller set of
narrowly targeted audience. It also
serves numerous purposes, such as
disseminating information, motivating
performance, promoting unity,
improving morale and supplementing
company records.
Newsletter-
is defined as an official
statement that gives information to
newspapers, magazines, television
news programs, and radio stations.
Press Release
what are the types of PRINT MEDIA
Book Newspaper Magazine Poster Brochure Newsletter Press Release
what are the Characteristics of Print Media
A proponent of literacy, Portable, Independent form of media, Structure
Print media is
essentially written media. One must be
able to read to patronize print. By
requiring literacy, print media also
promotes it.
A proponent of literacy
Print media is the most
portable platform of media. Its size and
weight allow people to carry it
everywhere.
Portable
Unlike
other forms of media, print does not
require a separate medium or
technology to transmit or receive
information.
Independent form of media
Correct grammar and
proper sentences construction is a must
in print media. Arranging material to
follow a layout is required before
publishing. The structure is given
emphasis in print media.
Structure
Refers to the airborne transmission of
electromagnetic audio signals (radio) or
audiovisual signals (television) that are
readily accessible to a wide population
via standard receivers.
The Broadcast Media
The first ever commercially owned radio
station was___ and owned by________
KDKA owned by the
Westinghouse Electric Corporation of
Pittsburgh.
They were first to use radio
for entertainment to entice the public in
purchasing home radio receivers.
KDKA owned by the
Westinghouse Electric Corporation of
Pittsburgh.
The first known radio program within the
United States was broadcast by
Reginald Aubrey Fessenden
The first known radio program within the
United States was broadcast by
Reginald Aubrey Fessenden from his
experimental station at
Brant Rock,
mass, on Christmas Eve, 1906.
Unlike the radio, the invention of
this was initially prompted by
commercialism.
TV Broadcasting
The earliest notable
development of tv broadcasting was that
German inventor
Paul Nipko, where he was able to
successfully transmit a picture in 1884.
Nipko’s mechanical system referred to
as the
rotating disk
the earliest U.S patent
for an all electronic television system was granted to
Philo T. Farnsworth,
who
transmitted a picture of a U.S dollar sign
with his so called image dissector tube
in the laboratories of the Philadelphia
Storage battery Company (Philco).
Philo T. Farnsworth,
