MIL Flashcards by Dianne Tandang

Simplest and oldest model of communication

Aristotle model
Before 300 BC
5 elements

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When shannon weaver model is developed

1948
Five elements

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Mathematician
Invented the mathematical theory of communication

Claude shannon

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Scientist
Help shannon to invent mtc using….

Warren weaver
Bell system technical journal

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One way process of communication

Linear model

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Has feedback

Interactive model

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Who invented smcr model

David berlo
1960

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Physical objects such as radio tv
Mass communication

Media

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Ability to identify, understand, and interpret using printed materials

Literacy

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Broad term that covers process data knowledge from study

Information

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4 domain

.com- commercial
.edu- education
.gov- government
.org- organization

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Importance of feedback

To know if the message is effective
To make sure the sender encodes the idea properly
Receiver decodes the message properly

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The use of scientific knowledge for practical purposes and solving problems

Technology

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Ability to assess analyze and create media in variety of forms

Media literacy

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Ability to recognize when information is needed

Information literacy

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Ability of an individual to responsibly use technological tools

Technology literacy

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Essential skills that allow individuals to engage with media and information

Media and information literacy

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Two kinds of media

Traditional media
-broadcast media
-film or cinema

New media
-ict
-mobile technology

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Delivers information

Broadcast media
-tv (1927 to 1950)

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Pertains to entertain

Film or cinema
- Roundhay garden scene (1888) (2.11 secs)
- Workers leaving the lumiere factory (1895)

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Oldest surviving motion picture

Roundhay garden scene by Louise Le Prince

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First film real

Workers leaving the lumiere factory by Lumiere brothers

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Very first start of human civilization

Pre industrial age
Ended 17 500 BCE

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Only ancestors of pre-industrial age

Oral tradition

Highly acknowledged for their with

Bard and storytellers

Imprints of animals using blood

Chauvet cave Found 30,000 years ago in france

Cradle of western civilization

Mesopotamia - people living here are sumerian

Oldest writing system Contains laws of hammurabi

Cuneiform

Written laws and codes

Code of hammurabi (1772 bce)

Plants found near nile river

Papyrus

Skin of animals -use as writing materials

Parchment

Greatest tool that humans used to communicate

Written word

Woodblock printing develop around -movable type was invented year -wrote on textile or paper

200 CE 1040

German goldsmith who invented printing press

Johannes Gutenberg Develop movable printing press 1453

This era saw the active role of technology in advancing the way we communicate and disseminate information

Industrial age

Printing press Newspaper Typewriter Telephone Motion picture Commercial motion picture Motion picture with sound

For mass production (19th) The london gazette (1640) 1800 1876 1890 1913 1926

Ushered photography in

1839 Frenchman Louise Daguerre

Developed kodak camera

George Eastman Accessible 1888

Invented telegraph in

1844 Samuel morse

Invention of telephone in

1876 Alexander graham bell

Experimented with recording sound

Thomas edison Phonograph invented 1877

The one who successfully developed sound and music

Emile Berliner Gramophone- system which played back music

Operated turntable was improved

Elridge johnson

Experimented with electromagnetic was

1873 James clerk maxwell

German physicist who invented radio waves in

1887 Heinrich hertz

Improving radio wave frequency transmission

Edouard branly and olive lodge

First person to recognize commercial radio

Guglielmo Marconi Improved 1894

Credit of making the first television transmittal

Philo Farnsworth Made public demo in 1930

Invention of gadgettery or devices Rapidly developing pace leading to they call "information society"

Electronic age

People have to go out their houses to theaters

Film

Different formats of film

Vhs, vcd's, dvd's

From photograph disk to compact discs or cd

Music The sony walkman and sony disc man

Independent media

Print media Broadcast media New media

Ink and paper

Print media

Airway transmission as medium Radios and tv

Broadcast media

Digital platform Media nowaday

New media

New media plus traditional media

Media convergence -mass communication

How tm and nm coexist

Media convergence

Three media sources

Libraries Indigenous media Internet

Four types of library

Academic- specified for colleges and un School- elem to hs Public- outside educ institution Specialized- located at specialized environment

Local or native Basis as development

Indigenous media

Interconnected network

Internet •reliability- consistency of info •accuracy- closeness of info •value of info- author •timeliness- equates to relevance

MIL Flashcards

(66 cards)