MIL 4TH ASSESSMENT Flashcards
Individuals serve as channels of information
People Media
Traditionally, this is limited to folk media, writing, or creation a media artifact.
People Media
With the advent of social media, individuals have been empowered to not just create media artifacts but to give feedback, edit, and add on to the media artifact.
People Media
Characteristics of social media
Individualized, build profiles
Connects w/ friends and people
Upload content in real time
Enables conversation
Provides tracking
Formats of social media
Relationship or social networks
Micro-blogging
Special interest networks
Media sharing
Collaborative news
Discussion forums
Group buying/merchant sites
Virtual worlds
Relationship or social netwoks
Relationship or social netwoks
Micro-blogging
Twitter, instagram
Twitter, instagram
Micro-blogging
Special interests networks
Linkedin, pinterest
Linkedin, pinterest
Special interests networks
Media sharing
Youtube, Flickr
Youtube, Flickr
Media sharing
Collaborative news
Reddit, Waze
Reddit, Waze
Collaborative news
Discussion forums
Google Forums
Google Forums
Discussion forums
Group buying/merchant sites
OLX, Groupon, Dealgrocer
OLX, Groupon, Dealgrocer
Group buying/merchant sites
Virtual worlds
Farmville, World of Warcraft, Secondlife, Minecraft
Farmville, World of Warcraft, Secondlife, Minecraft
Virtual worlds
Knowledge was passed on through folk media and indigenous forms of media. Careers: Town crier, messenger, community scribe.
Pre-Spanish Era
While education was limited to the elite, publication of books (i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the people’s revolution against Spanish rule.
Spanish Era
Filipinos at that time did not have a common language. Only the elite spoke and understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression. -
Spanish Era
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.
Spanish Era
During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio broadcasting and movies became available.
American and Japanese Era
Media was used for propaganda by government and other groups.
American and Japanese Era
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.
American and Japanese Era
The golden age of Philippine Journalism. Advertising, Communication Education, and press freedom flourished in this era.
Post-war Era
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians, advertisers.
Post-war Era
Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism.
Martial Law Era
People Power brought greater freedom for Philippine media.
Post-EDSA Era
During this era, the new Constitution recognized the vital role of communication and information in nation building. Press freedom influenced the growth in media careers.
Post-EDSA Era
Currently information age. Careers: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants
Modern Era
Are either printed or digital text material that are published for the purpose of communicating information to an audience.
Text Media
A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.
Text
Any human-readable sequence of characters” that can form intelligible words
Text
Is very powerful as well in disseminating information, providing direction and giving suggestions.
Text
Available in different sources whether it is formal (news articles, published books, newspapers, magazines, advertisements, research works, etc.) or informal (blogs, personal e-mails, SMS or text messages, online messengers, social media platforms, etc).
Text
Formal text-based materials are created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state.
Text
Informal text-based materials, on the other hand, come from personal opinions or views on different issues, processes, etc.
Text
Can be as short such as a single sentence or phrase, or they can be as lengthy as news articles or investigative reporting. No matter how brief or lengthy, however, a text is always carefully written with the intent of sending a very specific message to the target audience.
Text
Text as visual
Typeface
Also called font, font type, or type.
Typeface
usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters.
Typeface
Refers to the representation or style of a text in the digital format.
Typeface
When fonts are installed in the computer, they usually come in file formats such as True Type Font (.ttf), Open Type Font (.otf), etc.
Typeface
Types of Typefaces:
Serif
Sans Serif
Slab Serif
Script
Display / (Decorative)
Connotes formality and readability in large amount of texts.
Serif
This font is usually used for the body text of books, newspapers, magazines and research publication.
Serif
Gives a classic or elegant look when used for title or heading.
Serif
Examples: Times New Roman, Garamond, Baskerville
Serif
Brings a clean or minimalist look to the text.
Sans Serif
Used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages.
Sans Serif
Give a modern look and is used primarily in webpage design.
Sans Serif
Examples: Arial, Helvetica, Tahoma, Verdana, Calibri
Sans Serif
Carries a solid or heavy look to text.
Slab Serif
Used for large advertising sign on billboards.
Slab Serif
Examples: Rockwell, Playbill, Blackoak
Slab Serif
Draws much attention to itself because of its brush-like strokes.
Script
This must be used sparingly and not to be used in large body text.
Script
This font is usually used in wedding invitation cards or other formal events.
Script
Examples: Edwardian, Vladimir, Kunstler
Script
Caters to a wide variety of emotions
Decorative
Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
Decorative
Examples: Chiller, Jokerman, Curlz MT
Decorative
Design Principles and Elements:
Emphasis
Appropriateness
Proximity
Alignment
Organization
Repetition
Contrast
Refers to the importance or value given to a part of the text-based content.
Emphasis
When trying to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged.
Emphasis
Refers to how fitting or suitable the text is used for a specific audience, purpose or event. In the creation of text-based content, make sure that the selection criteria (tone, style, purpose, clarity) is followed.
Appropriateness
Refers to the discussion of the characteristics of the fonts.
Appropriateness
When it comes to large body text, the font should be clear enough to read.
Appropriateness
Refers to how near or how far are the text elements from each other.
Proximity
When two things are closely related, we bring them close together.
Proximity
Refers to how the text is positioned in the page. This can be left, right, center or justified.
Alignment
Refers to a conscious effort to organize the different text elements in a page.
Organization
Ensures that while some text elements are separated from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page.
Organization
When there are many elements needed to fit in a page, start by creating a framework or a compartment for the elements.
Organization
Divide the space by creating lines across the page, making it look like a cabinet with various space sizes.
Organization
Once you are done compartmentalizing, you can place the different text elements on the boxes.
Organization
Concerns consistency of elements and the unity of the entire design.
Repetition
Encourages the use of repeating some typefaces within the page.
Repetition
When several typefaces are used on a page, it might distract the audience and fail to communicate what you want them to get from the content.
Repetition
To strike a balance, do not also use just a single typeface for a visual design product.
Repetition
Creates visual interest to text elements.
Contrast
Achieved when two elements are different from each other.
Contrast
When you place a white text on a very light yellow background, _______ is not achieved and the text will be difficult to read, but when you put a white text on a dark brown background, ________is created.
Contrast, contrast
Contrast can be achieved in various ways, by joining the following elements:
Large font with a small font
Serif and sans serif
Thin elements with thin elements, cool color and warm color.
Are sources of information in the form of visual representations.
Visual media
