MIL LESSON 1

Question 1

It denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience.

Answer 1

MEDIA LANGUAGE

Question 2

It allows the audience to convey the meaning of the text through its signs and symbols. These signs and symbols used in media text do not have a single meaning.

Answer 2

MEDIA LANGUAGE

Question 3

It is expected that audiences have different interpretations and will use different meaning systems.

Answer 3

MEDIA LANGUAGE

Question 4

is the literal meaning of the media text

Answer 4

DENOTATIVE MEANING

Question 5

refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc.

Answer 5

CONNOTATIVE MEANING

Question 6

All media messages are created. The _ or the _ of media could be the writer, photographer or blogger. In the case of a movie or film, the script writer, director. producer, and movie studio all play a role in creating the message.

Answer 6

SOURCE, CREATOR

Question 7

We often use the word “” to mean “.” But in media literacy, “text” has a very different meaning

Answer 7

TEXT
WRITTEN WORDS

Question 8

The _ of any piece of media is what you actually see and/or hear. It can include written or spoken words, pictures, graphics, moving images, sounds, and the arrangement or sequence of all of these elements.

Answer 8

TEXT

Question 9

Media messages use a number of techniques to try to persuade us to believe or do something. If we can spot the techniques being used, we’re less likely to be persuaded, and more likely to think for ourselves.

Answer 9

PERSUASION TECHNIQUES

Question 10

Media messages are intended to reach _. Some are designed to reach millions of people like the primetime shows on the television. Others are may be intended only for one person like an email or a letter.

Answer 10

AUDIENCE

Question 11

The “” is an individual interpretation of a media message. It is sometimes called the “.”The _ is not actually heard or seen; it is the meaning we create from the text in our own minds.

Answer 11

SUBTEXT
HIDDEN TEXT

Question 12

No one tells the whole story. Everyone tells part of the story from their _. Deconstructing a media message can expose the values and biases of the media creator, and uncover powerful messages in the process.

Answer 12

POINT OF VIEW

Question 13

No one tells the whole story. Everyone tells part of the story from their point of view. Deconstructing a media message can expose the values and biases of the media creator, and uncover powerful messages in the process.

Answer 13

POINT OF VIEW

Question 14

_ are systems of signs which when put together create meaning. Conventions are the rules, habits or generally accepted ways of doing things.

Answer 14

CODES

Question 15

There are three types of media codes:

Answer 15

SYMBOLIC CODES
TECHNICAL CODES
WRITTEN CODES

Question 16

are audience-based. The meaning of the product is not based on the product itself but on the interpretation of the audience.

Answer 16

SYMBOLIC CODES

Question 17

The symbolic codes in media include ,,,

Answer 17

SETTING
MISE EN SCENE
ACTING
COLOR

Question 18

include sound, camera angles, types of shots and lighting. They may include, for example, ominous music to communicate danger in a feature film, or high- angle camera shots to create a feeling of power in a photograph.

Answer 18

TECHNICAL CODES

Question 19

Technical codes in media may include _, _, _ and _

Answer 19

CAMERAWORK
EDITING
AUDIO
LIGHTING

Question 20

_ refers to how the camera is operated, positioned and moved for specific effects.

Answer 20

CAMERAWORK

Question 21

Camerawork includes: _. _, _, _, and _.

Answer 21

POSITIONING
MOVEMENT
FRAMING
EXPOSURE
LENS CHOICE

Question 22

Basic Camera Shots

Answer 22

CLOSE-UP SHOT
MEDIUM SHOT
LOW ANGLE SHOT
OBLIQUE OR CANTED SHOT

Question 23

The camera is slanted to one side. With the horizon lines tilted in this way, you can create a sense of disorientation, a de-stabilized mental state, or increase the tension.

Answer 23

OBLIQUE OR CANTED SHOT

Question 24

This shot increases height and gives a sense of speeded motion. Common backgrounds of a _ are sky, ceiling, among others.

Answer 24

LOW ANGLE SHOT

Question 25

_ is the process of choosing, manipulating and arranging images and sound.

Answer 25

EDITING

Question 26

is the expressive or naturalistic use of sound. The three aspects of _ are: _, _, and _.

Answer 26

AUDIO DIALOGUE SOUND EFFECTS MUSIC

Question 27

is the manipulation of natural or artificial light to selectively highlight specific elements of the scene. Elements of _ include: _, _, _, and _.

Answer 27

LIGHTING QUALITY DIRECTION SOURCE COLOR

Question 28

are the formal written language used in a media product. _include printed language which is the text you can see within the frame and how it is being presented, and also spoken language, which includes dialogue and song lyrics.

Answer 28

WRITTEN CODES

Question 29

are accepted ways of using media codes. _ are closely connected to the audience expectations of a media product. Different types of _ include _, _ and _

Answer 29

CONVENTIONS FORM CONVENTIONS STORY CONVENTIONS GENRE CONVENTIONS

Question 30

_ are the certain ways we expect types of media codes to be arranged. For instance an audience expects to have a title of the film at the beginning, and then credits at the end. Newspapers will have the headline or the most important news on the front page and sports news on the back page. Videogames usually start with a tutorial to explain the mechanics of how the game works.

Answer 30

FORM CONVENTIONS

Question 31

are common narrative structures and understandings that are common in story telling media products. Examples of _ include: Narrative structures, Cause and effect, Character construction, and Point of View

Answer 31

story conventions

Question 32

point to the common use of images, characters, settings or themes in a particular type of medium. _ can be formal or thematic and are usually linked to the expectations of the audience

Answer 32

GENRE CONVENTIONS

Question 33

A _ is a shot taken of a person or object at a close range, in order to capture the minute details of the subject. This shot is tightly framed and takes up most of the screen, as it is usually used to frame a character's face in order for the audience to see what type of emotion is being conveyed

Answer 33

CLOSE-UP SHOT

Question 34

used to reveal details or information about objects or the setting the film is set in.

Answer 34

CLOSE-UP SHOT

Question 35

A _, or , indicates that it was captured at a medium distance from the subject. It is often used for back and forth dialogue within a scene as it allows the viewer to have a solid view of each character within a film.

Answer 35

MEDIUM SHOT WAIST SHOT

Question 36

This shot is. known as the 'sweet spot shot, as it allows for both the details of your subject to be seen in addition to the surrounding setting the scene is taking place in.

Answer 36

MEDIUM SHOT