Mobile Technology Flashcards
(31 cards)
Mobile commerce (-commerce, m-business)
Any business activity conducted over a wireless telecommunications network or from mobile devices
Attributes of m-commerce (5)
- Ubiquity: being available at any location at any time
- Convenience
- Interactivity: compared with desktop computing environment
- Personalization: owned and operated by a single person
- Localization
Drivers of m-commerce
Widespread availability of more powerful mobile devices, service economy. vs manufacturing, vender’s puch
Overview of applications of m-commerce
- Field mobility: the sopport of the workforce
- Fleet mobility: support vehicles in order to minimize downtime and increase utilization
- Warehouse management: the improvement of the operations inside warehouses
- Direct store delivery
Benefits of m-commerce (organizations)
Individual training: training, productivity, information flow
Customer: sales, revenue, channel choice, customer services
Benefits of m-commerce (customers)
- one more channel choice
- communication and info access
- affordability over desktop computing in a less developed countries or regions
Mobile marketing
Conducting marketing on or with a mobile device
Mobile advertising (m-ads)
Ads sent to and presented on mobile devices
Mobile marketing implementation guidlines (5)
- Notice: identifiable products, terms and condition
- Choice and consent: samtycke
- Customization and constraint: responsible, sensitive and in compliance with legal requirements
- Security: user information protection
- Enforcement and accountability
Treds for m-commerce
- SMS
- Experiencing with rich data
- Mobile vs mobile apps
- Interest in geolocation
- Mobile video
Mobile computing
Computing that connects a mobile device to a network or another computing device, anytime, anywhere
Mobile devices 3 ex
- PDA(personal digital assistent): a stand alone handheld computer principally used for personal information management
- Smartphone
- Tablets
Mobile portal
A gateway to the internet optimized for mobility that aggregates and provides content and services for mobile users
Short Message Service
SMS. Service that supports sending receiving of texts
MMS
The emerging generation of wireless messaging
Some technical infrastructure
- PAN(Personal data network): device to device in short distance
- Bluetooth
- Wireless location area network
Location-based-m-commerce
Delivery of m-commerce transactions to individuals in a a specific location, at a specific time
RTLS
Real time location system (used to track and identify locations of object in real time
GEOLOCATION
The process of automatically identifying a web user’s physical location without that user having to provide any info. Either network-based or terminal based
GIS
Geographical information system: a computer system capable of integrating, storing, editing, analysing etc geo info
GPS
Global positioning system
Location-based data
Locating, navigating, searching, identifying, event checking
Social location-based service
Marketing activities that are related to social behavior and are related to social networking activities
Barriers to location-based-m-commerce
- Lack of gps
- Accuracy oh device
- Privacy
- Cost/benefit justification
