Social Network Flashcards
(24 cards)
Social Network consist of: 5
Web 2.0 and social media rev social network social shopping crowdsourcing social commerce
Web 2.0
The second generation of internet-based services that lets people collaborate and share information online in new ways
User-generated content
Various kind of media content that are produced by end users and are publicly available
Social media
The online platforms and tools that let people share opinions, photos etc with each other
Social capital
A sociological concept that refers to connections whitin and between social networks - the core idea is that social networks have value; just as physical cap or human cap can increase productivity so do social contact affect the productivity of individuals and groups
Social marketing
A combination of social policy and marketing practices to achieve a set of behavioral goals whitin’ a targeted audience
Social Media Marketing
Term that describes use of social media platforms such as networks, online communiteis or any other online collaborative media for marketing, market research, sales, CRM, customer service; (it may incorporate ideas and concepts from social capital, web 2.0, social media, and social marketing
Social graph
(coined at fb). Visualization of social capital. det sociala nätverket av relationer mellan användare av den sociala nätverkstjänsten som tillhandahålls av Facebook
Social shopping (sales 2.0)
A method of e-commerce where shoppers’ friends become involved in the shopping; social shopping attempt to use tech to mimic the social interaction found in physical malls and stores
Two options when it comes to social shopping, either you;
- add social software to the existing commerce site or;
2. Add e-commerce to social media and network sites
Major models of social shopping: (7)
- Social recommendations, ratings
- group buying
- deal purchases
- shopping communities
- peer-to-peer (money lending)
- F-commerce
- Shopping with twitter etc
Some other innovative models of social shopping:
find what your friends are buying, flitering consumer reviews, virtual gifts, getting help from friends, shopping without leaving fb, crowdsourcing shopping advice
Social marketplace
An online community that harnesses the power of one’s social networks for the introduction, buying, and selling of products
Thinslicing
A style of thinking that involves ignoring most of the information, and instead slising off a few salient information cues, often social in nature, along with a set of simple, but usually smart mental rules of tumb to make intuitive decisions
6 universal heuristics as social media marketing tools
- Social proof
- authority
- scarcity
- linking
- consistency
- reciprocity
Crowdsourcing
the act of outsourcing tasks to an undefined large group of people or community, through an open call
4 crowdsourcing models
- CI(collective intelligence)
- crown creation
- crown voting
crowd supporting and funding
Benefits of crowdsourcing
Cost, speed, wider range of talent
Firsthand insights and customer needs, rapid design processes
Social commerce
The delivery of e-commerce activities and transactions through social networks and/or via Web 2.0 software
Strategy for social commerce success of implementation (4)
- Learn and understand the environment inside and outside of the organization
- Experiment with a small-scale projekt so you can observe and learn
- Develop or abandon the projekt
F-commerce
Facebook selling, likes pages, facebook store
Shopping tools on facebook
Facebook credits, location based, sponsored stories, payment
Revenue sources at Youtube (3)
Brand-created entertainment
User-driven product advertising
Word-of-mouth campaign
Social business
Activites that use social media, social software, and social networks to enable more efficient, effective and mutually useful connection between people, information, and assets; these connection can drive business decisions, actions, and outcome across the enterprise
