Models Flashcards
(22 cards)
What is tannenbaum schmidt continuum?
highlights the range of different management styles that may be adopted
What is scientific decision making?
highlights the different stages in a scientific, data based approach to decision making, it outlines a logical sequential process
What is decision trees?
provides an example of scientific decision making
What is stakeholder mapping?
categories stakeholders in terms of their relative power and interests
What is income elasticity of demand?
this measures the sensitivity of demand to changes in income
What is STP? (segmentation, targeting and positioning)
outlines the marketing process
What is market mapping?
identifies how products/brands are perceived by customers relative to other products in the market
What is the 7p’s?
analysing the marketing mix using the 4p’s may be enhanced by adding additional elements to it
What are the 7ps?
process, product, promotion, price, place, people, physical environment
What is boston matrix?
portfolio analysis
What is the product life cycle?
this sets out the typical stages that sales of product may go through over time
What is inventory control chart?
highlights issues relating to inventory management such as the re order level, re order quantity, usage rates and lead time
What is SWOT analysis?
involves internal and external adult which may take place before a business develops an appropriate strategy
What is Elkintons triple bottom line?
highlights that a business may have different objectives, not just profit
What carrolls corporate social responsibility pyramid?
outlines the different possible aspects of social responsibility for a business
What is ansofs matrix?
sets out strategic options for a businesss
What is porters strategies?
highlights the strategic decisions of managers in terms of the scope of the business’s activities and the positioning within the market
What is lewis’s force field analysis?
highlights that at any moment there are forced for and against change, the model identifies how change may be bought about
What is Kotter and Schlesingers reasons for resistance to change?
identifies four types of reason why people resist change
What is Kotter and Schlesgingers model of overcoming resistance to change?
outlines some of the methods that might be used to overcome resistance to change
What is Handys culture?
outlines four types of culture; power, roles task and person
What is strategic drift?
