Models of Communication Flashcards

1
Q

What are the types of models of communication?

A
  • linear
  • interactive/convergent
  • transactional
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2
Q

What is LINEAR communication?

A

sequential, one-sided, moves in one direction, no feedback

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3
Q

What are the linear models?

A
  • aristotelian
  • laswell
  • shannon & weaver
  • berlo’s
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4
Q

What is the ARISTOTELIAN MODEL?

A
  • speaker
  • message
  • listener
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5
Q

What does the Aristotelian model focus on?

A

speaker’s persuasive ability

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6
Q

Who made the Aristotelian model?

A

Aristotle, Greek philosopher

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7
Q

What are Aristotle’s 3 MODES OF PERSUASION?

A

ethos, logos, pathos

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8
Q

What is ETHOS about?

A

credibility and ethics of the speaker

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9
Q

What is LOGOS about?

A

logical appeal of the message

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10
Q

What is PATHOS about?

A

appealing to the audience’s emotions

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11
Q

What is an example of the Aristotelian model?

A

presidential candidate speech

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12
Q

What is the LASWELL model?

A

communicator, message, medium, receiver, effect

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13
Q

What questions does the Laswell model ask?

A

who, says what, in which channel, to whom, with what effect

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14
Q

Who made the Laswell model?

A

Harold Laswell (1948)

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15
Q

What does the Laswell model focus on?

A

channel

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16
Q

What is an example of the Laswell model?

A

governor announcing cancelled classes

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17
Q

What is the SHANNON AND WEAVER model?

A
  • info source
  • transmitter
  • channel + noise
  • receiver
  • destination
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18
Q

What is the Shannon and Weaver model also known as?

A

telephone model

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19
Q

The Shannon and Weaver model is a refined version of…

A

Laswell model

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20
Q

What does the Shannon and Weaver model focus on?

A

noise

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21
Q

What is the fourth type of noise?

A

semantic, when speaker and listener have different meaning systems

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22
Q

What is an example of the Shannon and Weaver model?

A

phone signal interrupting call

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23
Q

What is BERLO’S MODEL?

A
- source
[encodes]
- message
- channel
[decodes]
- receiver
24
Q

What is the Berlo’s model also known as?

A

SMCR model

25
Who made Berlo's model?
David Berlo (1960)
26
What is Berlo's model based off of?
Shannon and Weaver model
27
What is unique about Berlo's model?
use of the 5 senses for decoding amessage
28
What aspects are under Berlo's model's source and receiver?
- communication skills - attitudes - knowledge - social system - culture
29
What aspects are under Berlo's model's message?
- content - elements - treatment - structure - code
30
What aspects are under Berlo's model's channel?
5 senses
31
What is an example of Berlo's model?
television advertisement
32
What are INTERACTIVE/CONVERGENT models?
two-way interaction, exchange of ideas one at a time
33
What are the interactive models?
- schramm | - white
34
What is SCHRAMM's model?
venn diagram with field of common experience int he middle
35
Who made Schramm's model?
Wilbur Schramm (1955)
36
What does Schramm's model focus on?
field of experience
37
What do the communicators in Schramm's model do?
take on the roles of encoder, interpreter, and decoder
38
What significance does field of experience have in Schramm's model?
field of experience influences interpretation of the message
39
What is an example of Schramm's model?
teacher discussing learning material with another teacher, and with her students
40
What is WHITE's model?
- thinking - symbolizing - expressing - transmitting - receiving - decoding - feedback - monitoring
41
Who made White's model?
Eugene White
42
What does White's model do uniquely?
recognizes feedback as apart of the communication process
43
How would you describe White's model?
sequential and cyclical
44
What does White's model fail to do?
consider the active role of the receiver
45
What is TRANSACTIONAL communication?
senders and receivers can interact at the same time therefore it illustrates the dynamic and simultaneous nature of communication
46
What is the most accurate representation of the communication process?
transcational
47
What are the transactional models?
- wood's transactional model of communication | - speech communication transactional model
48
What is WOOD'S TRANSACTIONAL MODEL OF COMMUNICATION?
similar to schramm's venn diagram, includes noise and time
49
What does Wood's transactional model tell us about communication?
it's a dynamic process that continually changes over time depending on previous interactions
50
What does it mean for senders and receivers to be communicators?
both have active roles
51
What does Wood's transactional model represent
a normal conversation
52
What does Wood's transactional model focus on?
time
53
What is the SPEECH COMMUNICATION TRANSACTIONAL model?
cyclical version of berlo's model
54
What does the speech transactional model represent?
public communication
55
What does the speech transactional model have that's unique from the other models?
situation and context
56
What is a SITUATION in terms of communication?
physical environment and social context