module 1

Question 1

what is the significance of personalized product recommendations during the cart phase in e commerce?

Answer 1

B : to elevate the average order value without compromising conversion rates

Question 2

what do recommender systems primarily use to suggest products?

Answer 2

C: user data such as preferences and reviews

Question 3

which type of recommendation algorithm suggests products based on the behavior of similar users?

Answer 3

B: user based

Question 4

what approach does sentiment analysis utilize to inform recommendations?

Answer 4

B: natural language processing

Question 5

which type of recommendation strategy does Amazon use to suggest items related to browsing history and past purchases?

Answer 5

C: a hybrid of collaborative and content based approaches

Question 6

which algorithm does Netflix use for personalized viewing suggestions ?

Answer 6

D: B and C

Question 7

which recommendation system predicts items based on user similarity?

Answer 7

C: collaborative filtering

Question 8

what is one of the disadvantages of faceted navigation when compared to simple filters?

Answer 8

C: more expensive to create and maintain

Question 9

what must existing and future content have for faceted navigation to work effectively?

Answer 9

C: metadata applied for each facet

Question 10

what does personalized dynamic navigation help to create?

Answer 10

B: a contextually relevant browsing experience

Question 11

what does faceted navigation allow users to do?

Answer 11

B: refine search results through multiple criteria simultaneously

Question 12

how does dynamic navigation contribute to the users digital experience?

Answer 12

C: by making the search and navigation process more intuitive and efficient

Question 13

how does AI enhance keyword search in e-commerce?

Answer 13

C: by returning precise product matches from the catalog

Question 14

what additional capability does semantic understanding provide in e-commerce search?

Answer 14

B: it matches products based on semantic meaning beyond just keywords

Question 15

what does “Automatic Relevance Tuning” accomplish?

Answer 15

B: reorders products based on factors like popularity and user context

Question 16

what does “Business aware product ranking” optimize for?

Answer 16

C: both product margins and relevance to the shopper

Question 17

as discussed in class, the notion of the transition from “personas to persons” enabled by AI emphasizes what?

Answer 17

B: serving individual experience at scale

Question 18

what marks the beginning of a modern digital experience according to coveo?

Answer 18

B: users ability to express their intent

Question 19

what is the role of “dynamic navigation” in the modern digital experience?

Answer 19

B: to assist in question and conversation disambiguation

Question 20

what is a key feature of Coveo’s TUDXCEP paradigm?

Answer 20

delivering coherent experiences across search, conversation and recommendations.

Question 21

AI is stage where machine intelligence..

Answer 21

surpasses human intelligence across all fields

Question 22

AI is typically defined as technology that

Answer 22

enables machines to learn from experience and perform human-like functions

Question 23

which of the following is NOT mentioned as a challenge in AI use?

Answer 23

slow processing speeds

Question 24

what is highlighted in the powerpoint notes on AI as important for overcoming AI bias?

Answer 24

diverse data sets

Question 25

What is the primary function of Generative AI?

Answer 25

To generate new, original content based on learned data

Question 26

What are Foundation Models in the context of Generative AI?

Answer 26

Pre-Trained Models….

Question 27

Generative AI can be integral to businesses by

Answer 27

Propelling innovation by generating new ideas and content across different business domains

Question 28

What does BOPIS stand for in the context of omni-channel retailing

Answer 28

buy online, pickup in-store

Question 29

How to automated checkouts differ from traditional self-checkout

Answer 29

They automatically capture products

Question 30

What is a significant benefit of using NearSt and Pointy for retailers

Answer 30

Displaying real-time inventory online

Question 31

What function does a basic chatbot primarily serve?

Answer 31

FAQ handling for common queries

Question 32

Checkout bots are designated to:

Answer 32

Scan retail websites for the best deals and price comparisons

Question 33

What can be inferred about Eno, the chatbot launched by Capital One?

Answer 33

It is a natural language chatbot for banking inquiries

Question 34

Sneaker Bots are specifically designed to:

Answer 34

Secure limited-edition items at the best prices

Question 35

Which of the following statements distinguishes a complete shopping assistant Chatbot from a Basic bot and an Advanced bot?

Answer 35

It assists with the full shopping process, including product browsing and ordering

Question 36

Which technology helps customers in searching online inventories with the intent to purchase in-store?

Answer 36

SOPIS