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e commerce > module 1 > Flashcards

module 1 Flashcards

1
Q

what is the significance of personalized product recommendations during the cart phase in e commerce?

A

B : to elevate the average order value without compromising conversion rates

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2
Q

what do recommender systems primarily use to suggest products?

A

C: user data such as preferences and reviews

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3
Q

which type of recommendation algorithm suggests products based on the behavior of similar users?

A

B: user based

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4
Q

what approach does sentiment analysis utilize to inform recommendations?

A

B: natural language processing

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5
Q

which type of recommendation strategy does Amazon use to suggest items related to browsing history and past purchases?

A

C: a hybrid of collaborative and content based approaches

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6
Q

which algorithm does Netflix use for personalized viewing suggestions ?

A

D: B and C

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7
Q

which recommendation system predicts items based on user similarity?

A

C: collaborative filtering

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8
Q

what is one of the disadvantages of faceted navigation when compared to simple filters?

A

C: more expensive to create and maintain

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9
Q

what must existing and future content have for faceted navigation to work effectively?

A

C: metadata applied for each facet

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10
Q

what does personalized dynamic navigation help to create?

A

B: a contextually relevant browsing experience

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11
Q

what does faceted navigation allow users to do?

A

B: refine search results through multiple criteria simultaneously

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12
Q

how does dynamic navigation contribute to the users digital experience?

A

C: by making the search and navigation process more intuitive and efficient

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13
Q

how does AI enhance keyword search in e-commerce?

A

C: by returning precise product matches from the catalog

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14
Q

what additional capability does semantic understanding provide in e-commerce search?

A

B: it matches products based on semantic meaning beyond just keywords

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15
Q

what does “Automatic Relevance Tuning” accomplish?

A

B: reorders products based on factors like popularity and user context

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16
Q

what does “Business aware product ranking” optimize for?

A

C: both product margins and relevance to the shopper

17
Q

as discussed in class, the notion of the transition from “personas to persons” enabled by AI emphasizes what?

A

B: serving individual experience at scale

18
Q

what marks the beginning of a modern digital experience according to coveo?

A

B: users ability to express their intent

19
Q

what is the role of “dynamic navigation” in the modern digital experience?

A

B: to assist in question and conversation disambiguation

20
Q

what is a key feature of Coveo’s TUDXCEP paradigm?

A

delivering coherent experiences across search, conversation and recommendations.

21
Q

AI is stage where machine intelligence..

A

surpasses human intelligence across all fields

22
Q

AI is typically defined as technology that

A

enables machines to learn from experience and perform human-like functions

23
Q

which of the following is NOT mentioned as a challenge in AI use?

A

slow processing speeds

24
Q

what is highlighted in the powerpoint notes on AI as important for overcoming AI bias?

A

diverse data sets

25
Q

What is the primary function of Generative AI?

A

To generate new, original content based on learned data

26
Q

What are Foundation Models in the context of Generative AI?

A

Pre-Trained Models….

27
Q

Generative AI can be integral to businesses by

A

Propelling innovation by generating new ideas and content across different business domains

28
Q

What does BOPIS stand for in the context of omni-channel retailing

A

buy online, pickup in-store

29
Q

How to automated checkouts differ from traditional self-checkout

A

They automatically capture products

30
Q

What is a significant benefit of using NearSt and Pointy for retailers

A

Displaying real-time inventory online

31
Q

What function does a basic chatbot primarily serve?

A

FAQ handling for common queries

32
Q

Checkout bots are designated to:

A

Scan retail websites for the best deals and price comparisons

33
Q

What can be inferred about Eno, the chatbot launched by Capital One?

A

It is a natural language chatbot for banking inquiries

34
Q

Sneaker Bots are specifically designed to:

A

Secure limited-edition items at the best prices

35
Q

Which of the following statements distinguishes a complete shopping assistant Chatbot from a Basic bot and an Advanced bot?

A

It assists with the full shopping process, including product browsing and ordering

36
Q

Which technology helps customers in searching online inventories with the intent to purchase in-store?

A

SOPIS

e commerce (1 decks)

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