Module 1 - Measuring Human Behaviour Flashcards
Sources of Error
Random error or bias. Can be form observers, researcher or participant
Reliability
The consistency or repeatability of measures
Validity
The accuracy of what we are trying to measure
Reliabilty & Validity
Validity rides on the back of reliablilty, but reliability does not guarantee validity.
Not reliable would show measurements that are very different from eachother. Not valid measurements would show a score that is not a comprehensible.
Testing Reliability - Inter-Rater or Inter-Observer
Used to assess the degree to which different raters/observers give consistent estimates of the same phenomenon - agreement between the scores of two or more independent observers or judges. Very important when measure are subjective.
Testing Reliability - Test-Retest
Used to assess the consistency of a measure from one time to another
Testing Reliablilty - Parallel-Forms
Used to assess the consistency of the results of two tests constructed in the same way from the same content domain.
* Split-half reliability
* Item-total correlation
Testing Reliability - Internal Consistency
Used to assess the consistency of results across items within a
test
Cronbach’s alpha – the average correlation among all possible
pairs of items (.80 or above)
Validity is…
Truth & accuracy. Are we justifying our conclusions? do the findings reflect reality? Are we measuring what we intend to measure?
Construct Validity
A “construct” refers to a behaviour or process we are intersted in studying, for example; depression or short-term memory
Construct Validity Manipulations can be…
Instuctional - conditions defined by what you tell participants
Environmental - stage of events, present a stimulus, induce a state
Stooges - fake participants used to alter conditions
Construct Validity - Convergent
Related to the degree to which the measure converges on other constructs that is theoretically should be similar to.
Do scores on the measure correlate with scores on other similar measures related to the construct?
Construct Validity - Disciminant (Divergent)
Relates to the degree to which the measure diverges from other constructs that it should be not similar to
Do scores on the measure have low correlations with scores on
other different measures that are unrelated to the construct?
Construct Validity - Face Validity
On face value, does the measure seem to be a good translation of the construct? If you ask the participants, doe sit make sense as a measure of arithmic ability? One way to achieve this is to ask experts in the field.
Construct Validity - Content Validity
Does the measure assess the entire range of characteristics that are representative of the contruct it is intending to measure?
Construct Validity - Criterion Validity
Concurrent - Do tscores on the measure distinguish participants on other variables that we would expect to be related to it? (Eg; Depressives from non-depressives)
Predictive - Are scores on the measure able to predict future outcomes? (eg; attitudes, behaviours, performance)
Construct Validity Manipulations - Doing it right
- Reduce random error (replicate procedure)
- Reduce experimenter bias
- Reduce participant bias
- Ensure manipulation has contruct validity
- Do a manipulation check - ask participants aboiut various aspects, beliefs attitudes etc.,
External Validity
The extent to which the results can be generalised to other relevant populations, settings or times
Studies that have good external validity when results can be replicated;
- Using alternative operationalisation of variables
- Measuring a different sample of particiapnts
- Conducting the research in another setting
External Validity - Ecological
The extent to which the results can be generalised to real-life settings
External Validity - Population Generalisation
Applying the results from an experiment to a group of participants that is different and more encompassing than those used in the original experiment
External Validity - Environmental Generalisation
Applying the results from an experiment to a situation or environment that differs from that of the original experiment
External Validity - Temporal Generalisation
Applying the results from an experiment to a time that is different from the time when the original experiment was conducted
Internal Validity
Ability to draw conclusions about casual relationships from the results of the study
The extent to which we can say that any effects on the DV were caused by the IV
Eliminations of the alternative explanations for the observed relationships.
Strong internal validity requires analysis of these three elements; co-variation, tempral presedence, elimination of alternative explanations
Threats to Internal Validity - Selection Bias
A threat to internal validity that can occur if participants are chosen in such a way that the groups are not equal before the experiment
Differences after the experiment may reflect differences that existed before the experiment began
Differences after the experiment may reflect differences that existed before the experiment began plus a treatment effect