{ "@context": "https://schema.org", "@type": "Organization", "name": "Brainscape", "url": "https://www.brainscape.com/", "logo": "https://www.brainscape.com/pks/images/cms/public-views/shared/Brainscape-logo-c4e172b280b4616f7fda.svg", "sameAs": [ "https://www.facebook.com/Brainscape", "https://x.com/brainscape", "https://www.linkedin.com/company/brainscape", "https://www.instagram.com/brainscape/", "https://www.tiktok.com/@brainscapeu", "https://www.pinterest.com/brainscape/", "https://www.youtube.com/@BrainscapeNY" ], "contactPoint": { "@type": "ContactPoint", "telephone": "(929) 334-4005", "contactType": "customer service", "availableLanguage": ["English"] }, "founder": { "@type": "Person", "name": "Andrew Cohen" }, "description": "Brainscape’s spaced repetition system is proven to DOUBLE learning results! Find, make, and study flashcards online or in our mobile app. Serious learners only.", "address": { "@type": "PostalAddress", "streetAddress": "159 W 25th St, Ste 517", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10001", "addressCountry": "USA" } }

Module 2 Flashcards

(5 cards)

1
Q

Innovation

A

the creation of new customer value by developing solutions that meet new needs, uncover and satisfy unarticulated needs, or address old needs in new ways

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2
Q

Innovations do the following (at least one)

A

It fulfills a new or emerging need that is only recently being realized by the organization or market.
2. It fulfills needs that customers are (as yet) unable to articulate
3. It fulfills old needs in new ways that lead to major performance or functionality improvements.

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3
Q

Types of Innovation

A

Core Offering - product/service provided
Delivery -
Process-
Financial

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4
Q

Forms of Innovation

A

Execution Driven
Customer Driven
Competency Driven
Pure Research

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5
Q

Barriers to Innovation

A
  1. Inadequate funding or resource dedication
  2. An inability or unwillingness to tolerate reasonable risk
  3. A vertically siloed organizational structure
  4. An inability or unwillingness to prioritize innovation
  5. An inability or unwillingness to create adequate incentives and rewards
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