Module 5

Question 1

considered to be one important medium to communicate

Answer 1

Language

Question 2

defined as a “system of arbitrary, vocal symbols that permit all people in each culture, or other people who have learned the system of that culture, to communicate or to interact”

Answer 2

Language

Question 3

carries various facets and functions

Answer 3

Language

Question 4

denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience.

Answer 4

Media Language

Question 5

allows the audience to convey the meaning of the text through its signs and symbols

Answer 5

Media Language

Question 6

is the literal meaning of the media text

Answer 6

Denotative meaning

Question 7

refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc.

Answer 7

connotative meaning

Question 8

two of the most significant aspects of media and information language

Answer 8

Media Codes and Conventions

Question 9

are the very foundations of all the existing media.

Answer 9

Media Codes and Conventions

Question 10

commonly have an established meaning, denotation or connotation, to the target audience

Answer 10

Media codes

Question 11

refer to the possible methods in which codes are organized in a product

Answer 11

conventions

Question 12

are audience-based. not based on the product itself but on the interpretation of the audience

Answer 12

Symbolic Codes

Question 13

include setting, mise en scene, acting and color.

Answer 13

Symbolic Codes

Question 14

refers to the time and place of the narrative or a specific scene.

Answer 14

Setting

Question 15

scene is a French term that means “everything within the frame”. It describes all the features (set design, costume, props, staging) within a frame of media products.

Answer 15

Mise en scene

Question 16

refers to the portrayal of the actors in creating media products.

Answer 16

Acting

Question 17

are highly connotative when it comes to interpretations. It is also usually associated with cultural aspects.

Answer 17

Color considerations

Question 18

refer to codes specific to a media form alone

Answer 18

Technical Codes

Question 19

camera operation, positioning, and movement for desired specific effects

Answer 19

camerawork

Question 20

the process of selecting, operating, and ordering images and sound

Answer 20

editing

Question 21

expression and utilization of sounds

Answer 21

audio

Question 22

the manipulation of light based on the target mood

Answer 22

lighting

Question 22

(the text visible with the media frame which is the text you can see within the frame)

Answer 22

printed language

Question 23

are the formal written language used in creating a media product.

Answer 23

Written codes

Question 24

includes the dialogues and even the lyrics of the song.

Answer 24

spoken language

Question 25

refer to the recognized ways of using media codes.

Answer 25

Conventions

Question 26

are ways in which the types of media codes are expected to be arranged.

Answer 26

Form conventions

Question 26

refer to the basic structures of narratives

Answer 26

Story conventions

Question 27

a number of television series usually begin with a short recap of the previous episode and end with a preview of the next episode.

Answer 27

Form conventions

Question 28

involve narrative structures, character constructions, and point of view.

Answer 28

Story conventions

Question 29

refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media.

Answer 29

Genre conventions

Question 30

also look into other elements such as the producers, the stakeholders, and the audience.

Answer 30

media practitioners

Question 30

Genre conventions can be _____ or ______ and are usually linked to the expectations of the audience.

Answer 30

formal or thematic

Question 31

refer to the people who initiate, plan, and produce media texts

Answer 31

Media producers

Question 32

they need to have the skill in assessing the media texts and a thorough understanding of the target product; and the processes that go into creating the products.

Answer 32

Media producers

Question 33

refer to people or organizations that share the same interests or intentions

Answer 33

Stakeholders

Question 34

is a significant element in delivering media texts.

Answer 34

Audience

Question 35

reaction of the audience to the media text. Different people react in varied ways to the same text.

Answer 35

Audience Engagement

Question 35

is the process of looking into the demographics (age, gender, social status, etc.) and psychology (values, beliefs, attitude) of the audience.

Answer 35

Audience analysis

Question 36

anticipation of the audience about the text.

Answer 36

Audience Expectations

Question 37

exact information (not expectations) which the audience brings about the media output.

Answer 37

Audience Foreknowledge

Question 38

connection built by the media text to the audience.

Answer 38

Audience Identification

Question 39

strategies producers use to make the audience feel that the media text is made specifically for them.

Answer 39

Audience Placement

Question 40

monitoring of the audience before, during, and after the production of the media text.

Answer 40

Audience Research