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MKT 401 Marketing II
> Module F - Digital Marketing > Flashcards
Module F - Digital Marketing Flashcards
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MKT 401 Marketing II
(15 decks)
Module A - Marketing Strategy A.1 Conceptual Foundations of Marketing Strategy
Module A - Marketing Strategy A.2 The Process of Strategy Development
Module A - Marketing Strategy A.3 Strategic Management of Innovations
Module B - Business to Business Marketing B.1 General Insights into B2B Marketing
Module B - Business to Business Marketing B.2 Hidden Champions
Module B - Business to Business Marketing B.3 The Marketing Mix in B2B Marketing
Module C - Business to Consumer Marketing C.1 Insights into Customer Behavior
Module C - Business to Consumer Marketing C.2 The Marketing Mix in B2C Marketing
Module C - Business to Consumer Marketing C.3 The Role of CRM
Module D - Services Marketing D.1 Marketing and Management of Services
Module D - Services Marketing D.2 The Marketing Mix in Service Marketing
Module E - International Marketing E.1 Introduction to International Marketing
Module E - International Marketing E.2 International Marketing Strategy
Module E - International Marketing E.3 The Marketing Mix in International Marketing
Module F - Digital Marketing
