Monopoly Flashcards
(7 cards)
Pure Monopoly
When there’s only one dominant firm in the market with 100% of the market share
Legal Monopoly
A firm with over 25% of the market share
Price Maker
A firm that’s able to set or make their own price (e.g. Microsoft who were able to set a very high price for their software because they were the only firm consumers could buy from)
Monopoly Power (Market Power)
The power a firm has to set or make their own price i.e. become a Price Maker
Factors Influencing Monopoly Power
The Number of Firms, Degree Of Barriers To Entry, Product Differentiation & Technology.
Barriers To Entry
Factors that prevent new firms from Entering a market e.g. high startup costs, patents and brand loyalty